Email Marketing

Email vs. TM Email+

Email (guaranteed delivery): Email guarantees your creative will be delivered to the specific audience you’ve selected. The campaign will continue to deploy until confirmation the exact quantity ordered has been delivered. An exact number of clicks or conversions is not guaranteed. No emailer can guarantee a specific number of emails will be delivered, so most (like Exact Data) calculate average delivery rate, then over email to compensate. Keep this in mind when you purchase emails for output and self-emailing. Email works best for branding or multi-channel campaigns where continuity among channels is important.

TMEmail+ (guaranteed results): Email+ guarantees you will receive a specific number of bona fide clicks from your campaign, using the creative you supplied, plus alternate, similar versions we produce for our backfill sources, including by not limited to Yahoo Gemini, AdWords, and contextual links. Simultaneously with deploying your email campaign, our backfill sources will target the same geography identified by your campaign, but demographics will be 'self-selected' by casting a wider net. Email+ is best suited for campaigns where a specific number of clicks are required.

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The true value of email is versatility: Not only is email effective for prospecting, it can be used to match individuals to social media profiles (for targeting purposes), and is the only commercially available, unique identifier in a contact (name and address).

Understanding Email Campaigns

In developing a new email campaign, direct marketing professionals consider multiple factors for producing successful results:

  • Defining an appropriate target audience
  • Creating eye-catching subject lines
  • Presenting content in user-friendly format
  • Increasing click-through rates
  • Analyzing campaign results
  • Evaluating campaign for integration or retirement

Exact Data is an industry leader in direct email marketing services. By providing clients with the data and tools necessary to develop, test and analyze their campaigns, Exact Data assists its clients in reaching their goals.

Exact Data email marketing services include:

  • Audience targeting
  • Dynamic personalization
  • Circulation planning
  • Online marketing analysis
  • Tracking campaign results
  • Testing and transactional messaging

Email Banners - Guaranteed Placement

Place your text link at the top of the inbox or elsewhere on the Yahoo! site. Selects available include geography, age, gender and more. Even select by keyword. Expect to pay a higher price per click, but get more consistent results.

Common FAQ View all

  • What results can I expect?
  • What does it mean to have "white-listed IPs"?
  • Do I need both HTML and text versions of my email?
  • Talk to me about CAN-SPAM compliance.

    All of the emails in our database are opt-in and CAN-SPAM compliant, but that is only half the battle. We urge our clients to read the FTC’s guidelines on CAN-SPAM compliance when writing their email creative to avoid potential pitfalls.

  • Can I purchase emails from Exact Data and deploy them myself?

    Yes. However, we can only guarantee 100% deliverability if we deploy the campaign for you.

  • What are "best practices" when it comes to designing an email creative?

    Remember that people see hundreds of emails a day, and yours needs to be unique and stand out. In general, use bright yet professional designs. Use eye-catching (but not misleading) subject lines, and most importantly, include a strong call to action. What do you want your audience to do after opening? What are the goals of your campaign?

  • What reporting should I expect after the email campaign has deployed?

    After we deploy your email campaign, you’ll receive a detailed analytics report stating how many emails were deployed, how many were delivered, the amount of opens, the total clicks within those opens, as well as the click through rates with 48-72 hours.

  • What is Exact Data's data source?

    Exact Data sources consumer data from a national database with approximately 210 million names, postal addresses, and telephone numbers, with approximately 700 selects, originating from over 2,000 different sources. Exact Data overlays its permission compliant, opt-in email address database from over 100 sources on that national database, to make what we believe is the best, most accurate and up to date multi-channel consumer database on the market. Exact Data’s business data is sourced from national databases totaling approximately 100 million business names, email and postal addresses, and telephone numbers, originating from hundreds of different sources. Selects include but are not limited to SIC code, job title, and employee size.

  • Does Exact Data offer performance guarantees?

    We guarantee a 100% delivery rate for email (when deployed by Exact Data). Since marketing campaigns in general rely on many different factors (quality of products, advertisement, etc.), we can only guarantee your messages will be received.