Exact Data News

Exact Data provides up-to-date information on recent company news. If you would like more information about Exact Data, see our latest articles below:

May 12, 2017

Exact Data President Zora Senat Named Moxie Award Finalist for Woman in Tech

CHICAGO, IL/May 12th, 2017 — Zora Senat, President of Exact Data, a Chicago-based marketing technology company, has been named one of five finalists for the 2017 Woman in Tech Moxie Award, presented by Built in Chicago. The award, presented annually since 2012, acknowledges the achievements of one woman who demonstrates personal and profess...

May 8, 2017

Exact Data Attends Shining Star Ball; Donates to Non-Profit Organization, Clearbrook

CHICAGO, IL/April 30, 2017 — Exact Data, a Chicago-based marketing technology company, contributed $15,000 to Clearbrook’s largest fundraiser, the Shining Star Ball. The event was held Friday, April 28, 2017 at the Four Seasons Hotel in Chicago. Each year, Clearbrook serves over 8,000 children, adults, and families impacted by d...

May 1, 2017

Exact Data Ranks First on NextMark Data Card Quality for 18th Consecutive Quarter

CHICAGO, IL/April 1, 2017 — Exact Data, a marketing list provider headquartered in Chicago, IL, is pleased to announce the company has been awarded the number one spot in NextMark’s Data Card Quality Report, released April 1, 2017. Data cards represent different email address lists, postal mailing lists, and telephone lists a data...

March 22, 2017

The Benefits of Social Media Advertising Through Facebook

Advertising on social media, especially when you target specific audiences, is a potent resource you need to tap into if you haven't already. If you're thinking social media advertising - especially Facebook - just isn't for you, consider the following benefits. Increase brand exposure Facebook reports that as of December 2016, it averaged 1.23...

March 15, 2017

The Benefits of PPC Advertising for your Business

One of the most effective online marketing strategies is pay-per-click ads or PPC, and it’s as simple as it sounds. Place your ad on a search engine using the carefully selected keywords. When someone clicks on it, you are charged, and they are taken to your targeted website page or online store. The Benefits Low Cost. PPC can work with...

March 9, 2017

Five Email Marketing Tips You Can't Ignore

Your business depends on your ability to build and maintain quality relationships. Email marketing makes building those relationships easier than ever before. Used correctly, email marketing can cultivate a deep, rich, sea of customers who will keep coming back for more. Done incorrectly, email marketing can mean a bad reputation, lost customers,...

March 1, 2017

Direct Mail Marketing Tips for a Successful Campaign

A successful direct marketing campaign is both personalized and well-executed. A targeted audience is crucial to not ending up in the junk pile of discarded and unread daily mail. Fortunately, there are certain steps you and your business can take to ensure your return on investment (ROI) and that you’ll capture your targeted audience and the...

February 22, 2017

Why Your Business Should Run a Multi-Touch Marketing Campaign

Multi-touch campaigns reach out to your target audience using a variety of formats. With a consistent voice and brand, this type of marketing strategy revolves around the use of “effective frequency”—the number of times a potential customer needs to see your message and brand before acting. The Magic Number While marketing exper...

February 15, 2017

5 Techniques to Increase Email Personalization

In today's tech-savvy world, email is an important way to connect with customers. It can be hard to get them engaged or to even open emails. However, personalization is a great technique to draw customers in and get them talking. Here are a few ways to put personalization into your emails: Putting any information you know about the customer into...

February 9, 2017

How Marketing Emails Influence Consumer Behavior Today

We currently live in a modern world of technology that evolves rapidly and consistently. A vast majority of essential tasks that once required in-person presence are now accomplished via computer, cell phone, or mobile tablet. Companies have adapted to trends that their consumer base desires in regards to introducing new products/services to them. ...

February 6, 2017

Exact Data Announces New President

Exact Data Chief Executive Officer appoints current CMO Zora Senat to lead the company       CHICAGO — Exact Data today announced the selection of Zora Senat as its next President. Currently serving as Chief Marketing Officer, Senat is the third President of the 17-year-old organization and the first woman to lead the compa...

February 1, 2017

Developing a Marketing Strategy That Works

There is more to an effective and results-producing marketing strategy than just great products and services combined with a great message. Those are important and valid factors, but they are meaningless without all the components used in Developing a Marketing Strategy. There are many other factors that dictate the success of an email or direct ma...

January 30, 2017

Best E-mail Design Practices to Help Win Customers

You only get one chance to make a good first impression on potential customers, and, for many businesses, that one chance is the humble e-mail. Your initial e-mail contact with a potential customer or an existing customer can set the tone for your business relationship. It can be the difference between winning a customer - and losing them to the co...

January 25, 2017

3 Essential Copywriting Tips for High-Engagement Email Marketing Campaigns

Looking to boost the engagement of your email marketing campaigns? It's all about the copy. Experienced copywriters have a whole retinue of writing techniques that bring in the crowds and increase the level of response. Read on to find out 3 must-have tips for crafting high-quality copy for your next campaign. 1. Grab their attention with an eye-c...

January 23, 2017

Learn This Year’s Email Marketing Trends

No longer is email looked upon as a form of marketing from a past era. In fact, email marketing is more powerful than it's ever been with an ROI of $38 for every $1 spent on email marketing. This past year, email was given a newfound hip legitimacy with popular Millennial websites and personalities launching their own newsletters. Some of those na...

December 30, 2016

Understanding How Email Segmentation Can Help You Succeed

Email marketing is an effective and highly trackable way to generate leads and revenue, so it's no surprise that businesses are including email in their overall digital strategy. Understanding The Power The old saying goes, "With great power comes great responsibility." This is definitely the case with email marketing campaigns. It is important tha...

December 21, 2016

Email Marketing- The Best Marketing Strategy Today and in the Future

Email marketing is one of the simplest and fastest means to advertise to masses. It requires fewer marketers, which translates into less cost, more savings, and increased business profits. The method is more efficient contrasted with other promotion channels such as standard mail, radio, and television, which explains why it has gained tremendous p...

December 9, 2016

The Resurgence of Direct Mail

The way companies advertise their products and services has seen dramatic changes over the last decade. So much so that even classic methods, like direct mail, which was once thought of a prosaic and unimaginative has been given a new life.Not too long ago direct mail was thought of as nothing more than a nuisance that clogs up people's mailboxes. ...

December 9, 2016

Optimization of Email on Mobile Devices

We are truly living in the age of technology. With the inventions of smart phones and tablets, consumers need their technology to be as mobile as they are. The days of checking email once or twice a day at a work or home computer are gone. Email has become a way to communicate even time-sensitive information, because emails are delivered instantly ...

December 9, 2016

How A/B Testing Can Improve Your Email Campaigns

A/B testing (also known as split testing) is a great way to see which email campaign performs better. To conduct an A/B test you must send out two emails that are identical except for one or two different aspects. Then you can analyze the test results to see which email received the highest open rate or engagement.How A/B Testing Can Improve Your E...

May 17, 2016

Why Facebook Ads Still Work for Small Businesses

While Facebook has undergone numerous changes since its founding in 2004, it remains a useful tool for small businesses looking to expand their presence and revenue. Read on to learn more about why Facebook ads work for small businesses. The Pew Research Center found that 65 percent of American adults used social media in 2015, up from 7 perce...

April 25, 2016

Exact Data Releases New Data Buying Tool - DataWidget

Exact Data, a database marketing headquartered in Chicago, Illinois, is proud to release its new online data purchasing tool - the DataWidget. The DataWidget tool gives clients the unique ability to run and save counts to see how many records are available in Exact Data's databases, pay, and download - all in one place. The tool offers both B2B...

April 12, 2016

Exact Data Ranks First on NextMark Data Card Quality for 17th Consecutive Quarter

Exact Data, a marketing list provider headquartered in Chicago, IL, is pleased to announce the company has been awarded the number one spot in NextMark’s Data Card Quality Report, released January 6th, 2016. Data cards represent different email address lists, postal mailing lists, and telephone lists a database marketing company can provide. Th...

December 21, 2015

Exact Data Launches New and Improved Website

Exact Data, a multi-channel marketing company based in Chicago, IL, launched a new website last week featuring updated features and a fresh design.The new website is a result of talking with customers and gaining valuable feedback, and means that customers can benefit from richer online content that is more user friendly. The company streamlined pr...

November 11, 2015

Exact Data Opens New Office in Downtown Chicago

Exact Data, a direct marketing company based in Chicago, IL, will open a new office to accommodate the company’s rapid growth. With over 100 employees, the company outgrew its current office, also in downtown Chicago. The new office, which opens November 15th, 2015, is located across from Daley Plaza at: 33 N. Dearborn Street, Suite 200 Chicago...