Exact Data News

Exact Data provides up-to-date information on recent company news. If you would like more information about Exact Data, see our latest articles below:

February 22, 2017

Why Your Business Should Run a Multi-Touch Marketing Campaign

Multi-touch campaigns reach out to your target audience using a variety of formats. With a consistent voice and brand, this type of marketing strategy revolves around the use of “effective frequency”—the number of times a potential customer needs to see your message and brand before acting. The Magic Number While marketing exper...

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February 9, 2017

How Marketing Emails Influence Consumer Behavior Today

We currently live in a modern world of technology that evolves rapidly and consistently. A vast majority of essential tasks that once required in-person presence are now accomplished via computer, cell phone, or mobile tablet. Companies have adapted to trends that their consumer base desires in regards to introducing new products/services to them. ...

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February 6, 2017

Exact Data Announces New President

Exact Data Chief Executive Officer appoints current CMO Zora Senat to lead the company       CHICAGO — Exact Data today announced the selection of Zora Senat as its next President. Currently serving as Chief Marketing Officer, Senat is the third President of the 17-year-old organization and the first woman to lead the compa...

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February 1, 2017

Developing a Marketing Strategy That Works

There is more to an effective and results-producing marketing strategy than just great products and services combined with a great message. Those are important and valid factors, but they are meaningless without all the components used in Developing a Marketing Strategy. There are many other factors that dictate the success of an email or direct ma...

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January 30, 2017

Best E-mail Design Practices to Help Win Customers

You only get one chance to make a good first impression on potential customers, and, for many businesses, that one chance is the humble e-mail. Your initial e-mail contact with a potential customer or an existing customer can set the tone for your business relationship. It can be the difference between winning a customer - and losing them to the co...

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January 25, 2017

3 Essential Copywriting Tips for High-Engagement Email Marketing Campaigns

Looking to boost the engagement of your email marketing campaigns? It's all about the copy. Experienced copywriters have a whole retinue of writing techniques that bring in the crowds and increase the level of response. Read on to find out 3 must-have tips for crafting high-quality copy for your next campaign. 1. Grab their attention with an eye-c...

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January 23, 2017

Learn This Year’s Email Marketing Trends

No longer is email looked upon as a form of marketing from a past era. In fact, email marketing is more powerful than it's ever been with an ROI of $38 for every $1 spent on email marketing. This past year, email was given a newfound hip legitimacy with popular Millennial websites and personalities launching their own newsletters. Some of those na...

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December 30, 2016

Understanding How Email Segmentation Can Help You Succeed

Email marketing is an effective and highly trackable way to generate leads and revenue, so it's no surprise that businesses are including email in their overall digital strategy. Understanding The Power The old saying goes, "With great power comes great responsibility." This is definitely the case with email marketing campaigns. It is important tha...

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December 21, 2016

Email Marketing- The Best Marketing Strategy Today and in the Future

Email marketing is one of the simplest and fastest means to advertise to masses. It requires fewer marketers, which translates into less cost, more savings, and increased business profits. The method is more efficient contrasted with other promotion channels such as standard mail, radio, and television, which explains why it has gained tremendous p...

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December 9, 2016

The Resurgence of Direct Mail

The way companies advertise their products and services has seen dramatic changes over the last decade. So much so that even classic methods, like direct mail, which was once thought of a prosaic and unimaginative has been given a new life.Not too long ago direct mail was thought of as nothing more than a nuisance that clogs up people's mailboxes. ...

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December 9, 2016

Optimization of Email on Mobile Devices

We are truly living in the age of technology. With the inventions of smart phones and tablets, consumers need their technology to be as mobile as they are. The days of checking email once or twice a day at a work or home computer are gone. Email has become a way to communicate even time-sensitive information, because emails are delivered instantly ...

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December 9, 2016

How A/B Testing Can Improve Your Email Campaigns

A/B testing (also known as split testing) is a great way to see which email campaign performs better. To conduct an A/B test you must send out two emails that are identical except for one or two different aspects. Then you can analyze the test results to see which email received the highest open rate or engagement.How A/B Testing Can Improve Your E...

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May 17, 2016

Why Facebook Ads Still Work for Small Businesses

While Facebook has undergone numerous changes since its founding in 2004, it remains a useful tool for small businesses looking to expand their presence and revenue. Read on to learn more about why Facebook ads work for small businesses. The Pew Research Center found that 65 percent of American adults used social media in 2015, up from 7 perce...

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April 25, 2016

Exact Data Releases New Data Buying Tool - DataWidget

Exact Data, a database marketing headquartered in Chicago, Illinois, is proud to release its new online data purchasing tool - the DataWidget. The DataWidget tool gives clients the unique ability to run and save counts to see how many records are available in Exact Data's databases, pay, and download - all in one place. The tool offers both B2B...

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April 12, 2016

Exact Data Ranks First on NextMark Data Card Quality for 17th Consecutive Quarter

Exact Data, a marketing list provider headquartered in Chicago, IL, is pleased to announce the company has been awarded the number one spot in NextMark’s Data Card Quality Report, released January 6th, 2016. Data cards represent different email address lists, postal mailing lists, and telephone lists a database marketing company can provide. Th...

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December 21, 2015

Exact Data Launches New and Improved Website

Exact Data, a multi-channel marketing company based in Chicago, IL, launched a new website last week featuring updated features and a fresh design.The new website is a result of talking with customers and gaining valuable feedback, and means that customers can benefit from richer online content that is more user friendly. The company streamlined pr...

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November 11, 2015

Exact Data Opens New Office in Downtown Chicago

Exact Data, a direct marketing company based in Chicago, IL, will open a new office to accommodate the company’s rapid growth. With over 100 employees, the company outgrew its current office, also in downtown Chicago. The new office, which opens November 15th, 2015, is located across from Daley Plaza at: 33 N. Dearborn Street, Suite 200 Chicago...

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November 5, 2015

Exact Data Ranks #1 on NextMark Data Card Quality for 16th Consecutive Quarter

Exact Data, a marketing list provider headquartered in Chicago, IL, is pleased to announce the company has been awarded the number one spot in NextMark’s Data Card Quality Report, released October 1st, 2015. Data cards represent different email address lists, postal mailing lists, and telephone lists a database marketing company can provide. The...

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September 4, 2015

Exact Data Completes Routine Automobile Owner Database Update

Exact Data, a mailing list company headquartered in Chicago, IL, recently updated its database of automobile owners. The company updates its databases every 30 days – adding new records and removing inactive contacts. “Automobile owners are a great target audience for local repair shops and mechanics, hardware stores, and insurance agents,” ...

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August 7, 2015

Charitable Donors by Cause Database Updated and New Records Added

Exact Data, a database marketing company headquartered in Chicago, IL, just finished a monthly update on its Non-Profit Donor Mailing Lists. The company offers marketing data for roughly 35 million consumers across the United States who have made donations.  International data is available for companies looking to advertise on a global scale. ...

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July 22, 2015

Exact Data Completes Quality Update to Investor Marketing Lists

Exact Data, a database marketing company headquartered in Chicago, IL, recently finished a routine data cleanse of its Investor Mailing Lists. Updates like this regularly verify email addresses, telemarketing data, and postal addresses in its databases to be as correct as possible. Thus, data is more cost-effective and efficient for their customer...

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July 22, 2015

Exact Data Finishes Fitness Data Improvements

Exact Data, a database marketing company headquartered in Chicago, IL, just concluded applying improvements to its Fitness Mailing Lists, ensuring that the database is of the utmost quality. All marketing lists are customizable and able to save clients time and money. The database contains DNC compliant telemarketing data, opt-in email marketin...

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July 14, 2015

Exact Data Updates Plastics Mailing List to Increase Data Quality

Exact Data, a database marketing company headquartered in Chicago, IL, recently cleansed its business to business database, specifically the Plastics Mailing List. Now all postal addresses, email marketing data, and phone numbers, as well as social media information, are more up-to-date and accurate. As a result, customers' direct marketing campai...

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July 2, 2015

Exact Data Improves Small Business Mailing Lists in Its B2B Database

Exact Data, a database marketing company headquartered in Chicago, IL, just finished an update to its Small Business Mailing List. Any no longer responsive email addresses, postal addresses, and phone numbers were taken out to increase data quality. This list is perfect for companies looking to reach out to small businesses through a marketing...

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June 26, 2015

Exact Data Enhances Travel Marketing Database List Quality

Exact Data, a mailing list company headquartered in Chicago, IL, improved its Travel Marketing Database, making the list more accurate and cost-effective for its customers.  With summer now in full swing, more people are vacationing and traveling around the country and the globe. New improvements make the company’s databases more efficient so b...

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