About Us

Exact Data provides multi-channel direct marketing services with a specialty in postal, email, and telephone solutions, and targeted social media ad placement. Encompassing the entire lifecycle of customer information, Exact Data services can help you:

  • Verify and update customer information
  • Improve direct marketing campaign results
  • Attract long-term and repeat customers

Relevant Facts

  • Founded in 2001, as Custom Offers LLC
  • Acquired by Mosaic Group, 2002, renamed Mosaic Data Solutions
  • Acquired by Organ Worldwide, 2003, renamed ConsumerBase LLC
  • Board of Advisors includes Gidon Cohen, Howard Breen, 2003
  • Headquartered in Evanston, Illinois. Office in Sterling, Virginia
  • Jack Kraft added to Board of Advisors, 2006
  • Opened technical office in Donetsk, Ukraine 2007
  • 2,974 active clients, 2010
  • Jeff Taylor added to Board of Advisors, 2011
  • 4,608 active clients; recognized by Inc5000, 2011
  • Ranked number one in data card quality by NextMark, 2 quarters, 2011
  • Created ListFinder.com and NetPostmaster.com in 2011
  • Robert Blackwell added to Board of Advisors, 2012
  • Opened sales office in Chicago, 2012
  • Created FastCount.com in 2012
  • Ranked number one in data card quality by NextMark, 4 quarters in a row, 2012
  • 5,495 active clients; recognized by Inc5000, 2012
  • Launched proprietary B2B email and postal database, 2013
  • Created industry's first video data card, May 2013
  • Recognized by Inc5000 in 2013
  • Ranked number one in data card quality by NextMark, 7 quarters in a row, 2013
  • 100+ employees
  • Created ePostmaster.com, 2013
  • Ranked number one in data card quality by NextMark, 10 quarters in a row, 2014
  • First Social Media sale, July 2014
  • Recognized by Inc5000 in 2014
  • Ranked number one in data card quality by NextMark, 13th consecutive quarter
  • Launched DataWidget.com December, 2015
  • Launched DataWidget.com reseller program March, 2016
  • Launched ContactUpdater March, 2016
  • April, 2016 First ever mobile DataWidget launched www.datawidget.com
  • April, 2016 Tom Collinger and Dennis Dunlap join Advisory Board and Jack Kraft assumes Chairman, Advisory Board role

Consumer Data

Exact Data sources consumer data from national database with approximately 210 million names, postal addresses, and telephone numbers, with approximately 700 selects, originating from over 2,000 different sources. Exact Data overlays its permission compliant, opt-in email address database from over 100 sources on that national database, to make what we believe is the best, most accurate and up to date multi-channel consumer database on the market. The database is compared to the USPS National Change of Address file every 60-days, and updated as necessary. And 15 to 20 million new email addresses are acquired each month, a rigorous, proprietary hygiene process is performed, and approximately 10%, or 1.5 to 2.0 million new email addresses, are appended to the national database.

Exact Data deploys email to portions of its database daily with client offers. Each email deployed is attributed to one of the following categories or "behaviors": Airline Travel, Alcohol, Apparel, Auction, Auto Comparison Sites, Auto Insurance, Automobile Loans, Automobile Offers/Deals/Coupons, Beauty, Business Opportunity Seekers, Business Travel, Cable/Internet Services, College, Computer Hardware Products, Computer Software Products, Computer Printer Products, Dating Services, Electronics, Entertainment, Fitness, Food, Gambling, Gift and Collectibles, Health Insurance, Home Business, Home Improvement, Hotel, Legal Services, Long Distance, Membership Clubs, Life Insurance, Membership CD/DVD/Books, Military, Pleasure/Vacation Travel, Research and Surveys, Sweepstakes/Premiums, Trade School, Weight Loss, Wellness, Wireless.

When the email recipient opens or clicks on the email received, the time, date, and category/ "behavior" of the click are recorded real time back to the national database. This is how we are able to make available specific "behaviors", including our multi-clicker selects available on a 30, 60 or 90-day hotline, for email, postal or telephone. This is also how we know which data is most responsive.

Business Data

Dun & Bradstreet (D&B) is the foundation of the B2B records in the Lipson Business Database. It is derived from a multitude of sources, including government records, licensing boards, municipal directories, telephone and office machine hookups, internet connections and searches, memberships, attendee registers, web site registrations, DBAs, incorporations, yellow page and business white page directories, county courthouse records, Secretary of State data, business magazines and newspapers, subscriptions, annual reports, 10Ks and other SEC filings, postal service information including National Change of Address, ZIP+4 carrier route and Delivery Sequence Files.

This unique file is verified in three distinct ways, based on channel. All postal records are CASS and NCOA certified every 60 days, providing an approximate 95% deliverability rate. Email records are deployed by Exact Data on a daily basis, which allows us to inexpensively verify individual contact records by removing invalid addresses from our file. All email addresses are direct contacts, not generic informational or sales addresses (i.e. website@exactdata.com). Our highest quality telephone records are called quarterly for connectivity and contact accuracy.

Social Media

Every day, more time is spent on Facebook than anywhere else online. Facebook ads put you in the center of engagement (in news feed on both desktop and mobile), and can help you achieve your advertising goals.

Display ads on Facebook deliver your message, to your target audience, in your location. While the primary benefit of display ads is “branding”, they can be an effective tool for prospecting, retention and client re-activation.