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Data Digest Blog

Curated content for marketers and small business owners. Gain valuable insight on direct marketing tips, news, and events.

13 September 2017

Realizing the Benefits of PPC Advertising

Digital marketing can be a tough terrain to navigate, if you don't embark on your journey with the right team. SEO (Search Engine Optimization) and PPC (Pay Per Click) are two terms you've probably heard a lot about when researching ways to grow your business online. What are PPC advertisements, and how can you use the search engines to drive rev...

13 September 2017

Benefits of a Multi-Touch Marketing Campaign

Marketing strategies vary from company to company but the objective is always the same: to establish a relationship with your customers in an effort to increase clientele. One way to accomplish this is through multi-touch marketing.  In multi-touch marketing, a company reaches out to its target audience using a variety of formats ...

12 September 2017

Email Personalization Techniques To Enhance Your Marketing Efforts

In a world where over 200 billion email messages are sent each day (Source: , making sure your email stands out in a person’s email box has become paramount. One of the best ways of making sure that your emails are opened and receive the attention they deserve is personalization. Here are some of the best email personalizati...

22 March 2017

The Benefits of Social Media Advertising Through Facebook

Advertising on social media, especially when you target specific audiences, is a potent resource you need to tap into if you haven't already. If you're thinking social media advertising - especially Facebook - just isn't for you, consider the following benefits. Increase brand exposure Facebook reports that as of December 2016, it averaged 1.23...

15 March 2017

The Benefits of PPC Advertising for your Business

One of the most effective online marketing strategies is pay-per-click ads or PPC, and it’s as simple as it sounds. Place your ad on a search engine using the carefully selected keywords. When someone clicks on it, you are charged, and they are taken to your targeted website page or online store. The Benefits Low Cost. PPC can work with...

09 March 2017

Five Email Marketing Tips You Can't Ignore

Your business depends on your ability to build and maintain quality relationships. Email marketing makes building those relationships easier than ever before. Used correctly, email marketing can cultivate a deep, rich, sea of customers who will keep coming back for more. Done incorrectly, email marketing can mean a bad reputation, lost ...

01 March 2017

Direct Mail Marketing Tips for a Successful Campaign

A successful direct marketing campaign is both personalized and well-executed. A targeted audience is crucial to not ending up in the junk pile of discarded and unread daily mail. Fortunately, there are certain steps you and your business can take to ensure your return on investment (ROI) and that you’ll capture your targeted audience and the...

22 February 2017

Why Your Business Should Run a Multi-Touch Marketing Campaign

Multi-touch campaigns reach out to your target audience using a variety of formats. With a consistent voice and brand, this type of marketing strategy revolves around the use of “effective frequency”—the number of times a potential customer needs to see your message and brand before acting. The Magic Number While marketing exper...

15 February 2017

5 Techniques to Increase Email Personalization

In today's tech-savvy world, email is an important way to connect with customers. It can be hard to get them engaged or to even open emails. However, personalization is a great technique to draw customers in and get them talking. Here are a few ways to put personalization into your emails: Putting any information you know about the cus...

09 February 2017

How Marketing Emails Influence Consumer Behavior Today

We currently live in a modern world of technology that evolves rapidly and consistently. A vast majority of essential tasks that once required in-person presence are now accomplished via computer, cell phone, or mobile tablet. Companies have adapted to trends that their consumer base desires in regards to introducing new products/services to them. ...

01 February 2017

Developing a Marketing Strategy That Works

There is more to an effective and results-producing marketing strategy than just great products and services combined with a great message. Those are important and valid factors, but they are meaningless without all the components used in Developing a Marketing Strategy. There are many other factors that dictate the success of an email or direct ma...

30 January 2017

Best E-mail Design Practices to Help Win Customers

You only get one chance to make a good first impression on potential customers, and, for many businesses, that one chance is the humble e-mail. Your initial e-mail contact with a potential customer or an existing customer can set the tone for your business relationship. It can be the difference between winning a customer - and losing them to t...

25 January 2017

3 Essential Copywriting Tips for High-Engagement Email Marketing Campaigns

Looking to boost the engagement of your email marketing campaigns? It's all about the copy. Experienced copywriters have a whole retinue of writing techniques that bring in the crowds and increase the level of response. Read on to find out 3 must-have tips for crafting high-quality copy for your next campaign. 1. Grab their attention with an eye-c...

23 January 2017

Learn This Year’s Email Marketing Trends

No longer is email looked upon as a form of marketing from a past era. In fact, email marketing is more powerful than it's ever been with an ROI of $38 for every $1 spent on email marketing. This past year, email was given a newfound hip legitimacy with popular Millennial websites and personalities launching their own newsletters. Some o...

30 December 2016

Understanding How Email Segmentation Can Help You Succeed

Email marketing is an effective and highly trackable way to generate leads and revenue, so it's no surprise that businesses are including email in their overall digital strategy. Understanding The PowerThe old saying goes, "With great power comes great responsibility." This is definitely the case with email marketing campaigns. It is important...

21 December 2016

Email Marketing- The Best Marketing Strategy Today and in the Future

Email marketing is one of the simplest and fastest means to advertise to masses. It requires fewer marketers, which translates into less cost, more savings, and increased business profits. The method is more efficient contrasted with other promotion channels such as standard mail, radio, and television, which explains why it has gained tremendous p...

09 December 2016

How A/B Testing Can Improve Your Email Campaigns

A/B testing (also known as split testing) is a great way to see which email campaign performs better. To conduct an A/B test you must send out two emails that are identical except for one or two different aspects. Then you can analyze the test results to see which email received the highest open rate or engagement.How A/B Testing Can Improve Your E...

09 December 2016

The Resurgence of Direct Mail

The way companies advertise their products and services has seen dramatic changes over the last decade. So much so that even classic methods, like direct mail, which was once thought of a prosaic and unimaginative has been given a new life.Not too long ago direct mail was thought of as nothing more than a nuisance that clogs up people's mailboxes. ...

09 December 2016

Optimization of Email on Mobile Devices

We are truly living in the age of technology. With the inventions of smart phones and tablets, consumers need their technology to be as mobile as they are. The days of checking email once or twice a day at a work or home computer are gone. Email has become a way to communicate even time-sensitive information, because emails are delivered instantly ...

17 May 2016

Why Facebook Ads Still Work for Small Businesses

While Facebook has undergone numerous changes since its founding in 2004, it remains a useful tool for small businesses looking to expand their presence and revenue. Read on to learn more about why Facebook ads work for small businesses.  The Pew Research Center found that 65 percent of American adults used social media in 2015,...