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Exact Data’s growth can be attributed to its clients’ successes. Our employees and stake holders share the common belief that putting the client first is smart business. Our corporate values include integrity, stewardship, education and entrepreneurship.

Posts

Why Your Business Should Run a Multi-Touch Marketing Campaign

Multi-touch campaigns reach out to your target audience using a variety of formats. With a consistent voice and brand, this type of marketing strategy revolves around the use of “effective frequency”—the number of times a potential customer needs to see your message and brand before acting. T...

5 Techniques to Increase Email Personalization

In today's tech-savvy world, email is an important way to connect with customers. It can be hard to get them engaged or to even open emails. However, personalization is a great technique to draw customers in and get them talking. Here are a few ways to put personalization into your emails: Putt...

How Marketing Emails Influence Consumer Behavior Today

We currently live in a modern world of technology that evolves rapidly and consistently. A vast majority of essential tasks that once required in-person presence are now accomplished via computer, cell phone, or mobile tablet. Companies have adapted to trends that their consumer base desires in rega...

Developing a Marketing Strategy That Works

There is more to an effective and results-producing marketing strategy than just great products and services combined with a great message. Those are important and valid factors, but they are meaningless without all the components used in Developing a Marketing Strategy. There are many other factors...

Best E-mail Design Practices to Help Win Customers

You only get one chance to make a good first impression on potential customers, and, for many businesses, that one chance is the humble e-mail. Your initial e-mail contact with a potential customer or an existing customer can set the tone for your business relationship. It can be the difference bet...

3 Essential Copywriting Tips for High-Engagement Email Marketing Campaigns

Looking to boost the engagement of your email marketing campaigns? It's all about the copy. Experienced copywriters have a whole retinue of writing techniques that bring in the crowds and increase the level of response. Read on to find out 3 must-have tips for crafting high-quality copy for your nex...