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Exact Data’s growth can be attributed to its clients’ successes. Our employees and stake holders share the common belief that putting the client first is smart business. Our corporate values include integrity, stewardship, education and entrepreneurship.

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Learn This Year’s Email Marketing Trends

No longer is email looked upon as a form of marketing from a past era. In fact, email marketing is more powerful than it's ever been with an ROI of $38 for every $1 spent on email marketing. This past year, email was given a newfound hip legitimacy with popular Millennial websites and personaliti...

Understanding How Email Segmentation Can Help You Succeed

Email marketing is an effective and highly trackable way to generate leads and revenue, so it's no surprise that businesses are including email in their overall digital strategy. Understanding The PowerThe old saying goes, "With great power comes great responsibility." This is definitely the case w...

Email Marketing- The Best Marketing Strategy Today and in the Future

Email marketing is one of the simplest and fastest means to advertise to masses. It requires fewer marketers, which translates into less cost, more savings, and increased business profits. The method is more efficient contrasted with other promotion channels such as standard mail, radio, and televis...

How A/B Testing Can Improve Your Email Campaigns

A/B testing (also known as split testing) is a great way to see which email campaign performs better. To conduct an A/B test you must send out two emails that are identical except for one or two different aspects. Then you can analyze the test results to see which email received the highest open rat...

The Resurgence of Direct Mail

The way companies advertise their products and services has seen dramatic changes over the last decade. So much so that even classic methods, like direct mail, which was once thought of a prosaic and unimaginative has been given a new life.Not too long ago direct mail was thought of as nothing more ...

Optimization of Email on Mobile Devices

We are truly living in the age of technology. With the inventions of smart phones and tablets, consumers need their technology to be as mobile as they are. The days of checking email once or twice a day at a work or home computer are gone. Email has become a way to communicate even time-sensitive in...