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Exact Data’s growth can be attributed to its clients’ successes. Our employees and stake holders share the common belief that putting the client first is smart business. Our corporate values include integrity, stewardship, education and entrepreneurship.

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The Benefits of Using Video in Email Marketing

Videos are more popular than ever, whether on YouTube, Facebook, or other social media sites. What not everyone realizes is that videos are also extremely effective for email marketing. It's now possible to embed videos right in your emails, a tactic that can increase engagement and make your e...

Benefits of a Multi-Touch Marketing Campaign

Marketing strategies vary from company to company but the objective is always the same: to establish a relationship with your customers in an effort to increase clientele. One way to accomplish this is through multi-touch marketing.  In multi-touch marketing, a company reaches out to its target ...

Why Your Business Should Run a Multi-Touch Marketing Campaign

Multi-touch campaigns reach out to your target audience using a variety of formats. With a consistent voice and brand, this type of marketing strategy revolves around the use of “effective frequency”—the number of times a potential customer needs to see your message and brand before acting. T...

Developing a Marketing Strategy That Works

There is more to an effective and results-producing marketing strategy than just great products and services combined with a great message. Those are important and valid factors, but they are meaningless without all the components used in Developing a Marketing Strategy. There are many other factors...