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Exact Data’s growth can be attributed to its clients’ successes. Our employees and stake holders share the common belief that putting the client first is smart business. Our corporate values include integrity, stewardship, education and entrepreneurship.


What Is First Party Data, and Why Should You Use It?

Data is the most valuable resource any business owner can use. Creating a solid first-party data strategy is like finding gold in terms of your marketing #shinebrightlikedata. So what is the difference between first, second, and third-party data, anyway? We’ll get to that, hang tight.

5 Problems You Should Address in Your Customer Database

Your business thrives when you use customer data to make decisions. Data serves as a map and an energy source, allowing you to change the way you create marketing strategies and communicate with your target customers. Unfortunately, you likely have unknown issues occurring within your customer datab...

Direct Mail May Dictate Your Success...Are You On Trend?

As you develop your marketing plans for 2021 (can you believe we can finally say that?!), you might be wondering what changes you should make. Every year, new trends lead us to make changes in our businesses to keep up with the times. This year, direct mail practices are going to be more important t...

The Best Way To Boost B2B Sales

Marketing is always changing. To be seen (and believed), modern marketing requires you to constantly shift and adapt, so you can kiss your current cookie-cutter content goodbye. There is some good news, though. Keeping customer data in a B2B database will lessen your load and allow for some easy con...

4 Reasons We Love Digital Marketing

Research shows that inbound marketing costs 62% less per lead than traditional outbound marketing. This goes to show that utilizing aspects of digital marketing will not only help you reach your ideal clients but help you save money in the process. We’ve rounded up the top four reasons why we love...

3 Ways to Strategize an Effective Email Marketing Plan

Building an effective marketing plan helps you grow your business in a strategic way (as we’re all wiping our brows trying to keep up with it all). When you own a business, you’re probably balancing a million plates in the air at once—but one thing you shouldn’t overlook?