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Exact Data’s growth can be attributed to its clients’ successes. Our employees and stake holders share the common belief that putting the client first is smart business. Our corporate values include integrity, stewardship, education and entrepreneurship.

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Use These 4 Email Trends to Up Your Marketing Game

Email marketing is the cornerstone of most marketing strategies. It’s easy-to-use, inexpensive, and can reach your target audience exactly when you need it to. It’s also great for your business’s bottom line, as consumers who make a purchase through email spend 138% more than people who don’...

11 Tips for Writing Fantastic Email Content

Your email marketing campaign is a critical part of your relationship with your customers. It's how you connect with them, offer new information to your subscribers, and provide discounts and other benefits that keep bringing your customers back to your business no matter what else they have going o...

Unveiling the Top 7 Benefits of Direct Mail Marketing

Your company's success hinges on your ability to effectively reach your target audience and motivate them to invest in your products or services. In an age when consumers are so bombarded with electronic marketing that they are blocking online advertisements, direct mail marketing is seeing a resurg...

The Basics of A/B Testing for Email Marketing

You've put a great deal of time and effort into your email campaigns, but are they really as effective as you'd hoped? More importantly, do you know which type of email is most likely to attract the interest of your customers and lead to conversions? If you aren't conducting regular A/B testing on y...

The Benefits of Using Video in Email Marketing

Videos are more popular than ever, whether on YouTube, Facebook, or other social media sites. What not everyone realizes is that videos are also extremely effective for email marketing. It's now possible to embed videos right in your emails, a tactic that can increase engagement and make your e...

Ultimate Guide to Buying an Email List

Do you want to learn how to use an email marketing list to increase your sales? Email continues to be the most effective and direct method of connecting with your leads, nurturing them, and turning them into customers. In this guide, we will walk you through the entire process of purchasing an em...