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( a time for social distancing )
( a time for social distancing )
Pay-per-click (PPC) advertising is a digital marketing strategy that business owners can’t afford to ignore. Not if you want your business to grow and remain competitive. Looking to break into PPC? Here are 7 must-know tips…
If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone. Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on their toes anticipating what’s coming next.
With the continued growth of online media, it might seem the appeal of direct mail marketing has waned. Sophisticated marketers know, however, that a physical sales letter in a mailbox still has power to convince prospects to buy. Here are six ways to boost your next direct mail marketing campaig...
Email marketing is the cornerstone of most marketing strategies. It’s easy-to-use, inexpensive, and can reach your target audience exactly when you need it to. It’s also great for your business’s bottom line, as consumers who make a purchase through email spend 138% more than people who don’...
Your email marketing campaign is a critical part of your relationship with your customers. It's how you connect with them, offer new information to your subscribers, and provide discounts and other benefits that keep bringing your customers back to your business no matter what else they have going o...
Your company's success hinges on your ability to effectively reach your target audience and motivate them to invest in your products or services. In an age when consumers are so bombarded with electronic marketing that they are blocking online advertisements, direct mail marketing is seeing a resurg...
TRIVIA: The "ZIP" in "ZIP Code" is an acronym for "Zone Improvement Plan."