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Email Marketing Best Practices Marketing to a wide audience in a cost-efficient manner proves to be a difficult task for many businesses today. Email marketing is an effective method used by many brands to promote and grow sales revenue. Building strong relationships with customers through email is...
Digital marketing can be a tough terrain to navigate, if you don't embark on your journey with the right team. SEO (Search Engine Optimization) and PPC (Pay Per Click) are two terms you've probably heard a lot about when researching ways to grow your business online. What are PPC advertisements, and...
Marketing strategies vary from company to company but the objective is always the same: to establish a relationship with your customers in an effort to increase clientele. One way to accomplish this is through multi-touch marketing. In multi-touch marketing, a company reaches out to its target ...
In a world where over 200 billion email messages are sent each day, making sure your email stands out in a person’s email box has become paramount. One of the best ways of making sure that your emails are opened and receive the attention they deserve is personalization. Here are some of the bes...
Advertising on social media, especially when you target specific audiences, is a potent resource you need to tap into if you haven't already. If you're thinking social media advertising - especially Facebook - just isn't for you, consider the following benefits. Increase brand exposure Facebook re...
One of the most effective online marketing strategies is pay-per-click ads or PPC, and it’s as simple as it sounds. Place your ad on a search engine using the carefully selected keywords. When someone clicks on it, you are charged, and they are taken to your targeted website page or online store. ...
