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Although 2020 was an extremely challenging year for many businesses, a new year is an opportunity to change things up and work to acquire new customers and retain current customers. Understanding marketing strategy trends for 2021 will help you make decisions, implement new ideas, and see results in...
What is Data Hygiene & Why Does It Matter? Data hygiene is the ongoing practice of removing bad data, including any information that contains errors and standardizing data for postal discounts. If information is outdated, duplicated, or incorrect, it needs to be removed and updated. This ...
Creating a high converting landing page doesn’t have to be overwhelming or stressful. In this post, we’ll cover what a landing page is and why you need one, the benefits of a strong landing page, and the winning elements of an effective landing page.
As the holiday season approaches, our team at Exact Data would like to take a moment to express our sincere gratitude for trusting us with your business. During a time when many businesses have faced financial struggles, it is our sincere wish that Exact Data has lifted some burden to help you make ...
The recent pandemic played a significant role in the volatile economy that has plagued America in recent months. A record 3.28 million Americans filed for unemployment the week of March 21st due to a surge of layoffs as many businesses were forced to shut down during the height of the pandemic. By t...
Email marketing has changed the way a business promotes their products and services. During this uniquely challenging time for businesses, utilizing and growing your email prospect list matters more than ever.
TRIVIA: The "ZIP" in "ZIP Code" is an acronym for "Zone Improvement Plan."