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5 Techniques to Increase Email Personalization

In today's tech-savvy world, email is an important way to connect with customers. It can be hard to get them engaged or to even open emails. However, personalization is a great technique to draw customers in and get them talking. Here are a few ways to put personalization into your emails:

How Marketing Emails Influence Consumer Behavior Today

We currently live in a modern world of technology that evolves rapidly and consistently. A vast majority of essential tasks that once required in-person presence are now accomplished via computer, cell phone, or mobile tablet. Companies have adapted to trends that their consumer base desires in rega...

Best E-mail Design Practices to Help Win Customers

You only get one chance to make a good first impression on potential customers, and, for many businesses, that one chance is the humble e-mail. Your initial e-mail contact with a potential customer or an existing customer can set the tone for your business relationship. It can be the difference bet...

3 Essential Copywriting Tips for High-Engagement Email Marketing Campaigns

Looking to boost the engagement of your email marketing campaigns? It's all about the copy. Experienced copywriters have a whole retinue of writing techniques that bring in the crowds and increase the level of response. Read on to find out 3 must-have tips for crafting high-quality copy for your nex...

Discover This Year’s Best Email Marketing Trends

No longer is email looked upon as a form of marketing from a past era. In fact, email marketing is more powerful than it's ever been with an ROI of $38 for every $1 spent on email marketing. This past year, email was given a newfound hip legitimacy with popular Millennial websites and personaliti...

Understanding How Email Segmentation Can Help You Succeed

Email marketing is an effective and highly trackable way to generate leads and revenue, so it's no surprise that businesses are including email in their overall digital strategy. Understanding The PowerThe old saying goes, "With great power comes great responsibility." This is definitely the case w...