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You've put a great deal of time and effort into your email campaigns, but are they really as effective as you'd hoped? More importantly, do you know which type of email is most likely to attract the interest of your customers and lead to conversions? If you aren't conducting regular A/B testing on y...
Videos are more popular than ever, whether on YouTube, Facebook, or other social media sites. What not everyone realizes is that videos are also extremely effective for email marketing. It's now possible to embed videos right in your emails, a tactic that can increase engagement and make your e...
Do you want to learn how to use an email marketing list to increase your sales? Email continues to be the most effective and direct method of connecting with your leads, nurturing them, and turning them into customers. In this guide, we will walk you through the entire process of purchasing an em...
Email Marketing Best Practices Marketing to a wide audience in a cost-efficient manner proves to be a difficult task for many businesses today. Email marketing is an effective method used by many brands to promote and grow sales revenue. Building strong relationships with customers through email is...
Digital marketing can be a tough terrain to navigate, if you don't embark on your journey with the right team. SEO (Search Engine Optimization) and PPC (Pay Per Click) are two terms you've probably heard a lot about when researching ways to grow your business online. What are PPC advertisements, and...
Marketing strategies vary from company to company but the objective is always the same: to establish a relationship with your customers in an effort to increase clientele. One way to accomplish this is through multi-touch marketing. In multi-touch marketing, a company reaches out to its target ...
TRIVIA: The "ZIP" in "ZIP Code" is an acronym for "Zone Improvement Plan."