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Email Marketing- The Best Marketing Strategy Today and in the Future

Email marketing is one of the simplest and fastest means to advertise to the masses. It requires fewer marketers, which translates into less cost, more savings, and increased business profits. The method is more efficient contrasted with other promotion channels such as standard mail, radio, and tel...

How A/B Testing Can Improve Your Email Campaigns

A/B testing (also known as split testing) is a great way to see which email campaign performs better. To conduct an A/B test you must send out two emails that are identical except for one or two different aspects. Then you can analyze the test results to see which email received the highest open rat...

Optimization of Email on Mobile Devices

We are truly living in the age of technology. With the inventions of smart phones and tablets, consumers need their technology to be as mobile as they are. The days of checking email once or twice a day at a work or home computer are gone. Email has become a way to communicate even time-sensitive in...