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Exact Data’s growth can be attributed to its clients’ successes. Our employees and stake holders share the common belief that putting the client first is smart business. Our corporate values include integrity, stewardship, education and entrepreneurship.


How to Measure Email Marketing Success With Metrics and KPIs

Email marketing is one of the most powerful ways to connect with your customers. You’re able to communicate directly with customers (and potential customers) and create a positive connection. Today, we’re sharing all of the email marketing metrics you need to know along with the KPIs (key perfor...

Behind the Scenes of Exact Data

For nearly 20 years, Exact Data has proudly been a leader in the multi-channel direct marketing industry, regarded as a prominent source of consumer behavioral data, specializing in postal, email and phone list solutions.

4 Lessons to Learn From an Unhappy Customer

In an ideal world, every single customer that you work with would love your products and services. They would all rave about how amazing it was to work with your company and share it with the world. Unfortunately, this isn’t always the case, and chances are you're left to face dealing with dissati...

Shift Your Marketing for a Successful Holiday Season and Beyond

At the beginning of the year, you might have had big plans for your business for 2020. However, COVID-19 quickly stopped the world in its tracks and you may have found your business in survival mode and making adjustments to your marketing plan for the rest of the year just to stay afloat.

The Most Effective Types of Direct Marketing and When to Use Them

Direct marketing is an effective way for businesses to reach out and connect with their customers to promote their products and services. It's important to establish a compelling call to action (CTA) and give the consumer a reason to purchase. Not all types of direct marketing are created equal, so ...

The Power of a Highly Targeted Email List

If your marketing strategy involves sending out generic emails to large lists composed of the general public, you’re missing out on a golden marketing opportunity. Don’t let the chance pass you by to find your ideal audience who is genuinely interested in your product or services.