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( a time for social distancing )
( a time for social distancing )
In a world where over 200 billion email messages are sent each day, making sure your email stands out in a person’s email box has become paramount. One of the best ways of making sure that your emails are opened and receive the attention they deserve is personalization. Here are some of the bes...
Advertising on social media, especially when you target specific audiences, is a potent resource you need to tap into if you haven't already. If you're thinking social media advertising - especially Facebook - just isn't for you, consider the following benefits. Increase brand exposure Facebook re...
One of the most effective online marketing strategies is pay-per-click ads or PPC, and it’s as simple as it sounds. Place your ad on a search engine using the carefully selected keywords. When someone clicks on it, you are charged, and they are taken to your targeted website page or online store. ...
Your business depends on your ability to build and maintain quality relationships. Email marketing makes building those relationships easier than ever before. Used correctly, email marketing can cultivate a deep, rich, sea of customers who will keep coming back for more. Done incorrectly, email ma...
A successful direct marketing campaign is both personalized and well-executed. A targeted audience is crucial to not ending up in the junk pile of discarded and unread daily mail. Fortunately, there are certain steps you and your business can take to ensure your return on investment (ROI) and that y...
Multi-touch campaigns reach out to your target audience using a variety of formats. With a consistent voice and brand, this type of marketing strategy revolves around the use of “effective frequency”—the number of times a potential customer needs to see your message and brand before acting. T...
TRIVIA: The "ZIP" in "ZIP Code" is an acronym for "Zone Improvement Plan."