During the past few months, it’s been especially difficult for small and medium-sized businesses to stay connected to their customers and find new prospects. Many have been unexpectedly shut down for an extended period and are now just getting back on their feet. We’re sharing the most effective...
Over the last 20 years, Exact Data has built a strong company culture based on a commitment to team development, passion for our product, and customer successes. We pride ourselves on offering technology-enabled solutions, to further enhance our clients’ experiences.
Email marketing is one of the most effective methods of reaching a new target audience in marketing today. Email is also quite ubiquitous and often its rules and regulations are misinterpreted or misquoted. As a result of being in this business for quite some time, Exact Data would like to help ex...
In the wake of global pandemic COVID-19, many businesses have been forced to switch their direction. Exact Data was also there on the front lines ready to act quickly and service these businesses from a data marketing perspective and it seemed to pay off for many companies.
There is no doubt that every family, business, employee, professional, and student has been affected by the COVID-19 pandemic spanning all industries and niches. But as we start to shape what the new normal will look like in our daily lives and businesses there is the information we can certainly us...
The upcoming implementation of the California Consumer Privacy Act (CCPA) appears to be throwing a wrench into the world of personal information. The CCPA will allow consumers to opt-out of the sale of their personal information, requiring businesses to update long-solidified marketing practices.
TRIVIA: The "ZIP" in "ZIP Code" is an acronym for "Zone Improvement Plan."