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News flash: collecting and processing accurate data can make or break your business. More than ever before, data impacts your ability to make decisions and create targeted experiences for your customers. Sometimes, your data isn’t fully complete, and that’s where data append services really come...
What is Data Hygiene & Why Does It Matter? Data hygiene is the ongoing practice of removing bad data, including any information that contains errors and standardizing data for postal discounts. If information is outdated, duplicated, or incorrect, it needs to be removed and updated. This ...
Email marketing is one of the most powerful ways to connect with your customers. You’re able to communicate directly with customers (and potential customers) and create a positive connection. Today, we’re sharing all of the email marketing metrics you need to know along with the KPIs (key perfor...
TRIVIA: The "ZIP" in "ZIP Code" is an acronym for "Zone Improvement Plan."