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Exact Data’s growth can be attributed to its clients’ successes. Our employees and stake holders share the common belief that putting the client first is smart business. Our corporate values include integrity, stewardship, education and entrepreneurship.


Data Cleaning Techniques You Should Start Using Now

It might sound a bit cliche, but when it comes to data, the truth is, quality matters so much more than quantity. Who’s got time for inaccurate data?! And what is bad data, anyway? We’ll get there. In the meantime, know that bad data impacts your business in more ways than you might think.

How to Use Data to Improve Your Business Decision Making

You’ve probably heard this plenty of times by now, but data is incredibly important for your business. Using data improves your business decision-making skills. No matter what type of business analysis process you currently follow, data will help narrow your focus and make difficult decisions beco...

Improve Your Business & Marketing Results With Data Appends

News flash: collecting and processing accurate data can make or break your business. More than ever before, data impacts your ability to make decisions and create targeted experiences for your customers. Sometimes, your data isn’t fully complete, and that’s where data append services really come...

How to Improve ROI With Data Hygiene Best Practices

What is Data Hygiene & Why Does It Matter?  Data hygiene is the ongoing practice of removing bad data, including any information that contains errors and standardizing data for postal discounts. If information is outdated, duplicated, or incorrect, it needs to be removed and updated. This ...

How to Measure Email Marketing Success With Metrics and KPIs

Email marketing is one of the most powerful ways to connect with your customers. You’re able to communicate directly with customers (and potential customers) and create a positive connection. Today, we’re sharing all of the email marketing metrics you need to know along with the KPIs (key perfor...