Grow Your business with trigger leads

Janie Bress,
Broker, Coldwell Banker

"My name is Janie Bress. I've been selling real estate in Chicago's North Shore for more than 25 years. I'm a Certified Residential Specialist. From my experience, people buy and/or sell their homes at major life events including marriage, new pregnancy (or birth), or retirement. Trigger leads are smart leads. We all spend money prospecting to find new clients, "trigger leads" put us at the right time, in the right place. It's simple - purchase a list of newlyweds, new parents and soon-to-be retirees (people turning 64) in your home ZIP code; and send a postcard offering your services. A certain percent will respond, and a certain percent of the responders will convert to new clients. Big data makes this easy."

Home Buyer trigger leads

There are many great lead sources out there. No one source will be enough to build your business. By the time a potential client starts shopping online, it may be too late. They may already have an agent. The philosophy at Exact Data is to approach potential clients before they express interest. Certain life events (marriage, new pregnancy and retirement) are triggers that make us think about changing our living circumstances. Call them or send them a postcard. Congratulate them on their life event, and offer your services. It’s a scalable numbers game.

How it works

There are two ways to test Home Buyer Trigger leads. You can try our online  DataWidget  to count newlyweds, new parents, and soon-to-be retirees in your area, or, enter your ZIP code below to see a count, and samples of how many newlyweds, new parents, and soon-to-be retirees are within 5 miles of your ZIP code. When you purchase leads from Exact Data, you get name, address, city, state, and ZIP code (and email and phone number when available). As well you get free sample postcard artwork and a phone script that are proven to work.

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