My name is Janie Bress. I've been selling real estate in Chicago's North Shore for more than 25 years. I'm a Certified Residential Specialist. From my experience, people buy and/or sell their homes at major life events including marriage, new pregnancy (or birth), or retirement. Trigger leads are smart leads. We all spend money prospecting to find new clients, "trigger leads" put us at the right time, in the right place. It's simple - purchase a list of newlyweds, new parents and soon-to-be retirees (people turning 64) in your home ZIP code; and send a postcard offering your services. A certain percent will respond, and a certain percent of the responders will convert to new clients. Big data makes this easy.Janie Bress Broker, Coldwell Banker
TRIVIA: The "ZIP" in "ZIP Code" is an acronym for "Zone Improvement Plan."