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Exact Data News

Exact Data provides up-to-date information on recent company news. If you would like more information about Exact Data, see our latest articles below:

12 February 2015

Social Media Elevates Traditional Integrated Marketing Efforts

Exact Data, a marketing data company headquartered in Chicago, IL, offers services which bridge the gap between social media and more traditional forms of marketing such as direct postal mail, email marketing, and telemarketing. From a data brokers point of view, multi-channel marketing has always been defined as a match between a postal mailing an...

03 February 2015

Exact Data Grows International B2B Database

Exact Data, a mailing list company headquartered in Chicago, IL, has added new business-to-business international files to its database this week past week. These business-to-business marketing lists contain opt-in email addresses, postal addresses, and phone numbers for globally-operating businesses and professionals working across the globe. Whe...

06 January 2015

Travel Industry Finishes 2014 with Increase in Sales, Eyes Social Media to Keep Momentum in 2015

The travel industry wrapped up 2014 with a 26% increase in sales. Advanced bookings for 2015 are already 44% higher than last year’s and the industry is looking to continue its growth by marketing aggressively. Spending is set to increase significantly and agents are more optimistic about the coming year than ever before. Raised prices for 2015 a...

06 January 2015

Upon Release of Industry Inbox Placement Report for 2014, Exact Data Assesses its Email Hygiene Program

As a whole, the United States held a firm 87% inbox placement rate, placing it in the top tier of senders on a global scale. On a more granular level, emails geared towards health and beauty topics outperformed other industries with an inbox placement of an astonishing 96%. Other industries that performed well include financial services and direct ...

17 December 2014

Exact Data Reaches High Point, Sends 300 Million Emails in 2014

It can be said that email marketing is quickly becoming an essential component to business growth. Companies spend 15% of their marketing budget, on average, towards email marketing efforts. Most recipients act on email offers within two days of receiving promotions or marketing, meaning a quicker ROI than traditional forms of marketing. It holds t...

15 December 2014

Exact Data Provides Real-Time Phone Connectivity Validation Service

Many might argue that telemarketing has become outdated in the social media and digital age, but, in fact, telemarketing remains one of the most effective forms of lead generation in direct marketing. Almost 70% of B2B sales involve human interaction and phone conversations generate a good portion of those sales. Using phone calls to reach potentia...

12 December 2014

Exact Data Releases Facebook Advertising Trial Offer Through End of 2014

Social media is one of the most important vehicles for advertising, with companies in the US spending nearly $8.5 billion in 2014. It is projected by Business Insider that these same companies will likely spend a total of $14 billion in 2018 on social media marketing, meaning businesses large and small are utilizing the tool to reach consumers. Ov...

12 December 2014

Just in Time for Playoffs, Exact Data Scores a Touchdown with Football Fan Records

The NFL boasts one of the highest average attendance numbers in professional sports with over 65,000 loyal fans willing to brave extreme weather for the love of the game. The Super Bowl is one of the biggest nights for brands like Doritos, Lincoln, and Bud Light - all begin their football campaigns during playoff season, starting this year on Janua...

09 December 2014

Chicago Marketing Firm Exact Data Takes Extra Security Measures With Sensitive Datacards

Exact Data creates extra security procedures to protect the data of individuals included in sensitive data cards. Certain data cards contain contact information for sensitive subjects such as people who may have ailments, those who are part of a highly classified organization such as police departments, individuals that purchase adult products or s...

08 December 2014

Exact Data Releases New Social Media Package Prices for Facebook Advertising

Exact Data reveals its latest packages for Facebook advertising solutions, complete with incentives for contract pricing. The data company landed on the social media marketing scene less than a year ago, adding the digital branch to its mailing list services. With popularity of the social service growing rapidly, the company improves its prices for...

04 December 2014

Email Hygiene, the Secret to Exact Data’s Deliverability Priority

Email marketing relies heavily on deliverability rates and successful inbox entry. Deliverability is defined as the rate at which emails are successfully delivered to the inbox without being blocked by spam filters or bounced back to the sender. Through a strategic partnership with XVerify, the data broker has perfected the crafts of email hygiene...

01 December 2014

Exact Data Finishes Latest Data Update, Increases Records for Hotel and Lodging Mailing Lists

Exact Data put the finishing touches on its most recent database update. In its latest procedure, the data firm appended its Hotel and Lodging Mailing Lists in time for the holidays. The company performs its updates on a monthly basis but will do so more frequently based on the popularity of specific mailing lists. Due to the holidays quickly appr...

25 November 2014

Exact Data Undergoes its Newest Data Update to Increase Records for Cell Phone Mailing Lists

Exact Data finishes its routine data update to grow its Cell Phone Mailing Lists, appending records for the specific groups of lists. Every month, the company undergoes a database update to either increase number of records for various mailing lists or to cleanse lists by ridding contacts that are no longer valid. These updates are performed more f...

24 November 2014

Exact Data Exercises Data Hygiene to Sanitize its Home Improvement Mailing Lists

Exact Data wraps up its latest data hygiene effort to edit its Home Improvement Mailing Lists and update its records. The data broker updates its mailing lists on a monthly basis, often times more frequently based on the popularity of specific mailing lists. Home improvement always becomes a hot topic around the holiday season as it is the time wh...

21 November 2014

Exact Data Cleans its Medicine Mailing Lists to Improve Deliverability

Exact Data finishes its latest data hygiene effort to filter through its records for Medicine Mailing Lists. In this instance, the company went through its extensive number of records for the particular mailing list to remove any contacts that were no longer valid and update any that had changed email address, postal address, or telephone number. ...

19 November 2014

Exact Data Appends its Social Networkers Mailing Lists to Add Significant Number of Records

Exact Data increases number of records for its Social Networkers Mailing Lists in its most recent database update. Growing its lists means increasing deliverability for the company – the more data to choose from, the more specific and accurate clients can be with their targeted audiences. Every month, the data company updates its mailing lists to...

18 November 2014

Exact Data Performs Latest Data Hygiene Measures to Clean its Magazine Mailing Lists

Exact Data completes its most recent database update to polish its Magazine Mailing Lists. The company performs a data hygiene procedure every month, sometimes more frequently if necessary to keep its mailing lists as up-to-date as possible. In this instance, the company recognized the growing popularity of its Magazine Mailing Lists and decided t...

17 November 2014

Exact Data Updates its Research Mailing Lists, Adds Records to Increase Deliverability

Exact Data finishes its latest round of database updates to add records to its Research Mailing Lists. The company regularly performs data hygiene procedures to both add records to mailing lists and remove any contact information that may be outdated. Usually done on a monthly basis, the updates can be done more frequently depending on particular m...

13 November 2014

Exact Data Practices Data Hygiene to Clean Financial Advisors Mailing Lists

Exact Data completes its newest database update to cleanse its Financial Advisors Mailing Lists. The company maintains its mailing lists to keep records as up-to-date as possible and provide quality data cards for clients. The updates usually take place on a monthly basis but may be done more frequently if a particular mailing list sees high demand...

12 November 2014

Exact Data Finalizes its Newest Upgrade to Append Pet Owner Mailing Lists

Exact Data updates its Pet Owner Mailing Lists to add records to its already large audience. Mailing lists for pet owners consist of 4,872 various categories from which clients can choose and further segment each list. On a monthly basis, the Chicago-based direct marketing firm updates its extensive collection of mailing lists to either add more r...

11 November 2014

Exact Data Completes its Latest Database Update, Maintains Business Software Mailing Lists

Exact Data carries out its latest data update to filter its B2B mailing lists. In particular, the company chose to clean its Business Software Mailing Lists due to high demand. With the heightened popularity of startup companies, business software is more necessary than ever and the data firm recognized the importance of maintaining this particular...

10 November 2014

Exact Data Increases Number of Records Under its Wealthy Mailing Lists Category

Exact Data adds a significant amount of records to its Wealthy Mailing Lists after finishing up its most recent data update. The company performs a routine data update typically on a monthly basis or as frequently as necessary given rises in popularity for various mailing lists. Data updates include increasing the number of contacts in each email, ...

07 November 2014

Exact Data Cleans its Retail Mailing Lists in Newest Data Hygiene Practice

Exact Data wraps up its latest data hygiene performance, focusing on its Retail Mailing Lists – just in time for the holidays. The company routinely executes a data cleanse to increase deliverability and maintain the quality of its mailing lists. During each data cleanse, the firm goes through its extensive records to rid specific mailing lists ...

06 November 2014

Exact Data Updates its Consumer Mailing Lists, Adds Records to Doctors Mailing Lists

Exact Data wraps up its latest round of data updates to append its Doctors Mailing Lists, adding hundreds of new contacts. The company frequently focuses on particular lists that are growing in popularity to assure that there are plentiful records from which clients can choose from. On a monthly basis, the data broker practices data hygiene to eit...

05 November 2014

Exact Data Sanitizes its Fitness Mailing Lists in Latest Data Hygiene Performance

Exact Data undergoes its latest update, in this instance completing a data hygiene performance to cleanse its Fitness Mailing Lists. The approach of the holiday season has brought about concern over health and fitness. Recognizing the rise in health awareness, the company executed its latest data cleanse to maintain its Fitness Mailing Lists. The ...