There is more to an effective and results-producing marketing strategy than just great products and services combined with a great message. Those are important and valid factors, but they are meaningless without all the components used in Developing a Marketing Strategy. There are many other factors that dictate the success of an email or direct mail marketing campaign. Determining and reaching a selected audience, email send times and frequencies, and even the number of chosen campaigns are all vital considerations in a successful marketing plan.
Foundation of a Successful Marketing Campaign
Defining and reaching a selected audience can take time and leg work. Compiling information, utilizing performance-driven results and certain legal criteria are all some of the considerations in this process.
Using historical data, experience and statistically relevant information are all viable tools for planning and executing. Email marketing is an effective tool but like many potential customer interactions, timing can be everything.
Too many campaigns can weaken the message, not enough and perhaps the message won't reach the optimum number of people. Understanding how to manage an email marketing campaign also includes strategic insights such as deciding how many campaigns to run.
Email Marketing Services Provide Many Benefits
Using an email marketing service is an option to maximize the results your email marketing campaign. A few of the benefits afforded by these services include:
That is the goal of a marketing plan and this is email and direct mail marketing that works.
Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC.
For more information, email email@example.com or call (877) 440-3282.