Email marketing relies heavily on deliverability rates and successful inbox entry. Deliverability is defined as the rate at which emails are successfully delivered to the inbox without being blocked by spam filters or bounced back to the sender.
Through a strategic partnership with XVerify, the data broker has perfected the crafts of email hygiene and in turn, increasing deliverability rates. These rates are essential to what is called a “sender score”, basically a gateway score for service providers like Google, AOL, Yahoo and Hotmail. The better the sender score, the more likely sent messages will reach inboxes.
For Exact Data’s clients, deliverability is key. If messages do not reach the inbox, it impacts the success of the email marketing campaign. The data firm’s partnership with XVerify provides a verification and hygiene process that improves the quality of the company’s data cards. By checking domain registration to confirm email addresses, mailing lists are filtered to remove any addresses that are no longer valid and update those that may be incorrect or have changed.
Exact Data continues to perform regular hygiene procedures to maintain its email lists to protect its clients form low sender scores. On a monthly basis, the data firm verifies its emails and updates regularly against a lengthy suppression list.
“Deliverability is the essence of a campaign. If a message does not make it to the inbox in proper fashion, we consider that a lost opportunity. It is extremely important that our records are as efficient as possible for our clients and we can ensure that by email verification,” says CEO Larry Organ.
Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC.
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