Wednesday, December 21, 2016
Email marketing is one of the simplest and fastest means to advertise to masses. It requires fewer marketers, which translates into less cost, more savings, and increased business profits. The method is more efficient contrasted with other promotion channels such as standard mail, radio, and television, which explains why it has gained tremendous popularity in the recent years.
Email marketing has a success rate of more than 40 times that of Facebook and Twitter combined. In the United States, 91% of customers are prompted by email three times more than they are prompted by social media, resulting in about a 17% rise in total sales. According to the Data and Marketing Association (DMA), 66% of customers buy goods as a result of email messages sent to them.
Benefits of Email Marketing
Showcasing through email offers the following advantages:
Independent companies with small advertising spending plans can use email marketing to send their email message to a broad group of people for a few pennies per message. Utilizing email advertising as opposed to presenting printed bulletins on clients can spare cash spent on planning, testing, and sending printed pamphlets.
Email marketing takes seconds to reach a broad range of people. It keeps customers and prospective clients updated on the current items on sale and their innovation and improvements. One of the fascinating things about email marketing is that it gets the potential customers targeted, and opens up a channel through which sellers and buyers communicate.
Recent research shows that the majority of people are more likely to buy from those they feel they know better. Email marketing establishes collaborations in the businesses by improving relationships between the customers and the company. Customers get to know the special offers, events, and products available, thereby helping them to make informed choices.
About Exact Data
Exact Data is a Chicago-based multi-channel direct marketing company with regional offices across the United
States. The company offers integrated marketing services including B2B and B2C audiences complete with postal
addresses, email addresses, and telephone numbers, data append and hygiene services, as well as performance-based
social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information,
email email@example.com or call (877) 440-3282.