Exact Data, a privately-held data broker out of Chicago has recently completed an update to its business-to-consumer (B2C) records. The firm completes monthly maintenance and hygiene to its database in order to ensure that their data represents the most current consumer information available. As a provider of direct marketing data, Exact Data overlays all its information with a plethora of demographics collected through surveys, government records and consumer behavior, such as loan applications. Appending this kind of data helps identify people who plan to move or have recently moved, and allows Exact Data to provide data cards like the ones found in Pre Movers and New Movers Mailing Lists.
Containing many different segments of people who have moved recently, and/or plan to move soon, the data cards are particularly useful for marketers of real-estate, moving services, cleaning services, rental properties, and financing. While data cards provide a general guide to list counts, prices, and selects, all of Exact Data’s Lists are 100% custom for each client. Some data cards that pertain specifically to Pre Movers and New Movers Mailing Lists are listed below:
In order to ensure that the information contained within the data cards is accurate and valuable for direct marketing purposes, Exact Data performs hygiene processes specific to each marketing channel they provide. Phone records are cleansed of any DNC (Do Not Call) listings, and opt-out emails are dropped from the database. To keep its postal records up-to-date, Exact Data uses the NCOA (National Change of Address) from the US Postal service to verify addresses.
“We take pride in our data cards, because we know that the information represented on each one is accurate, recent, and enriched with demographic information,” states Larry Organ, CEO of Exact Data.
Exact Data is a Chicago-based marketing technology company with regional offices across the United States. The company's product is data, but their strength is technology. Exact Data leverages its technical expertise to deliver results - connecting clients with their audience through data-driven direct marketing services.
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