Chicago-based list broker Exact Data performed its latest data cleanse as part of its ongoing effort to update its income-based mailing lists.
The data broker boasts mailing lists for over 31 million high income ($100,000+/year) individuals. Affluent consumers are a viable target market for companies which sell luxurious products, such as travel cruises, jewelry, and more.
Exact Data’s business-to-consumer lists can be filtered by annual household income, net worth, home equity, and a wide variety of other financial-related options.
“Scrubbing our lists regularly makes the communication between businesses and potential clients an easy, seamless process,” says CEO Larry Organ.
Exact Data’s income-based marketing lists breakdown into even more precise categories from specific Credit Card Holders to High-income Investors. In cleansing its current income-based mailing lists, the company removes any emails that are no longer deliverable, mailing addresses that are no longer valid, and phone numbers which are now unreachable. The company continues its regularly scheduled data scrubs to optimize its marketing lists as frequently as possible.
Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC.
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