Exact Data, a Chicago-based provider of direct marketing data and database marketing services, has recently completed maintenance and hygiene on its records, including Business Opportunity Seekers Mailing Lists.
Exact data is a multi-channel data provider, meaning their mailing lists contain postal, email, and telephone records. As such, their database maintenance processes are specific to each channel. For example, postal addresses are updated using the NCOA (National Change of Address), a list provided by the US Postal Service. Phone numbers in Exact Data’s files are called to check for responsiveness, and any DNC (Do Not Call) numbers are dropped from the database. Email addresses are checked for opt-in status, and then verified for deliverability by BriteVerify.
In addition to data hygiene, Exact Data’s routine updates include appending new records to the database. In the most recent update, Business Opportunity Seekers Mailing Lists gained thousands of new records.
These lists provide contact information for professionals looking for new business for their companies, investment opportunities, and financing for ventures. The data cards that belong to this segment of the database give marketers some basic lists and guidelines for targeting markets. However, each list from Exact Data is built from the ground up based on the specific marketing selects that suit the client’s needs.
“Our custom lists allow for precision targeting, because we offer so many useful selects to marketers,” states Larry Organ, CEO of Exact Data.
Exact Data is a Chicago-based marketing technology company with regional offices across the United States. The company's product is data, but their strength is technology. Exact Data leverages its technical expertise to deliver results - connecting clients with their audience through data-driven direct marketing services.
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