Exact Data executes its most recent data hygiene sweep, specifically targeting its construction mailing lists due to high demand. Spring proves to be a busy time for construction and planning begins in the early months of fall and winter, making the demand for construction B2B mailing lists rise.
The data broker contains over 70,000 various data cards in its B2B database. Each mailing list is composed of emails, phone numbers, and postal addresses that can be used for marketing or miscellaneous purposes. Construction mailing lists are just a few of the records Exact Data maintains. The specific lists were part of the company’s latest data cleanse due to a high demand for the mailing lists. During the practice of data hygiene, records are flushed to omit any email addresses, phone numbers, or postal addresses that are no longer active.
Examples of various construction mailing lists include but are not limited to:
“Regular data updates provide our database with a strong list of active records. The better maintained our records are, the more deliverable the material, which allows us to provide the best results possible,” says CEO Larry Organ.Frequently updating records provides better deliverability and more campaign efficiency by removing any records that may not be active. Exact Data performs monthly data hygiene practices to increase deliverability and ensure that records are up-to-date.
Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC.
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