Many might argue that telemarketing has become outdated in the social media and digital age, but, in fact, telemarketing remains one of the most effective forms of lead generation in direct marketing. Almost 70% of B2B sales involve human interaction and phone conversations generate a good portion of those sales. Using phone calls to reach potential clients is one of the oldest forms of marketing and can be used for a variety of reasons, including: lead generation, follow-up, appointment setting, and channel nurturing.
Exact Data launched its improved real-time phone validation service this quarter, providing an additional service to increase connectivity for telemarketers. The company executed the service to save telemarketers from wasting ad spend on disconnected or busy phone numbers. Clients who opt for the service can expect at least a 90% connection rate on the low end. On average, most companies offer a 75% connection rate. Currently for the phone validation service, the marketing group starts at $0.30 per record with price-breaks at higher record quantities.
“Telemarketing can be tough if resources aren’t reliable. We’re happy to provide a cost-effective phone validation service that delivers high connection rates and allows our clients to improve their ROI,” says CEO Larry Organ.
Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC.
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