It can be said that email marketing is quickly becoming an essential component to business growth. Companies spend 15% of their marketing budget, on average, towards email marketing efforts. Most recipients act on email offers within two days of receiving promotions or marketing, meaning a quicker ROI than traditional forms of marketing. It holds the highest ROI of the marketing mix - companies attribute 23% of their total sales to email marketing. With the addition of “big data”, companies can now personalize emails based on a number of predictive analytics, offering businesses the chance to craft each message to fit recipients individually.
The high demand for email marketing services has pushed companies like Exact Data to send more emails than ever before. The Chicago direct marketing group keeps up with the demand by employing multiple email servers which react to different SMTP responses, manage sender reputation in real-time and improve deliverability percentage for all deployments. Due to high volumes of emails being sent on a daily basis, the company makes sure to analyze campaign delivery results for domains, IP addresses and lists.
Exact Data is a leader in email campaign management and has deployed more than 25,000 unique pieces of creative on behalf of clients this year alone. With numbers like these, it was no wonder the mailing list solutions giant sent almost 57% more emails than last year’s number of 170 million. The company is also growing in size to keep up with its large volume of clients, adding to its sales force weekly.
“The fact is that email marketing works. 91% of businesses have said that email marketing has expedited their growth and we’re working tirelessly to meet the demand while also providing top-quality email lists for our clients,” says CEO Larry Organ.
Exact Data is a Chicago-based marketing technology company with regional offices across the United States. The company's product is data, but their strength is technology. Exact Data leverages its technical expertise to deliver results - connecting clients with their audience through data-driven direct marketing services.
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