Exact Data, a privately owned provider of direct marketing data has completed an update to its database. Existing records were verified for accuracy and new information was added. College Mailing Lists benefitted from major gains, with thousands of new contacts added for individuals working for and affiliated with institutions of higher education.
Exact Data’s database updates are performed in order to maintain a high level of data hygiene. “Good data hygiene means keeping the most current, most deliverable records available,” states Larry Organ, CEO. Since Exact Data offers multi-channel marketing data, data cleaning involves several processes unique to each channel. For instance, Exact Data uses the US Postal Service’s NCOA (National Change Of Address) list to verify mailing addresses. Telephone records are checked against DNC (Do Not Call) lists, and the database is scrubbed free of any records found on these lists. Email addresses are also checked for permission status, and are cleaned of any opted-out records. In addition, Email addresses are verified by BriteVerify for responsiveness and activity by BriteVerify.
In addition to updating records already compiled by Exact Data, new records are appended from the Axciom data server. In the most recent data append, over 2000 new records were added to College Mailing Lists. Not to be confused with College Students Mailing Lists, these are business-to-organization and business-to-business (B2B) marketing contacts. Some examples include:
These are basic examples of some college-related mailing data cards provided by Exact Data. However, individual orders are fully customized for each of the data firm’s clients. No two lists sold by Exact Data are alike. There are dozens of ways of creating lists to align with specific intended campaign outcomes. For instance, College Mailing Lists can be selected by geography, size of organization/institution by employees, and many more firmographic variables.
To build your own direct marketing list from the ground up, please contact Exact Data by calling (877)-440-3282 or Emailing email@example.com. Click Here to request a free quote and list count today.
Exact Data is a Chicago-based marketing technology company with regional offices across the United States. The company's product is data, but their strength is technology. Exact Data leverages its technical expertise to deliver results - connecting clients with their audience through data-driven direct marketing services.
For more information, email firstname.lastname@example.org or call (877) 440-3282.
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