Exact Data, a privately held data company out of Chicago, Illinois has recently completed an update to its database of consumers. B2C records from Exact Data now number over 54 million. In the recent update, existing data was cleaned to ensure accuracy and deliverability. Furthermore, new records were added to the database. Self Help Mailing Lists grew by thousands of records as a result of the update.
Exact Data performs routine monthly updates to its database to maintain data hygiene. “The deliverability and overall value of our data hinge on accuracy,” states Larry Organ, CEO of Exact Data.
In order to keep records as current as possible, records in each marketing channel undergo a process unique to that type of contact information to verify accuracy and validity. Mailing lists are updated with the US Postal Service’s NCOA (National Change of Address). Telephone records are checked for DNC (Do Not Call) listings, which are then removed. All telemarketing data from Exact Data is considered permission-compliant. Finally, after Exact Data has ascertained the validity of its opt-in email addresses, they are checked over once more by BriteVerify for responsiveness and activity. BriteVerify is an industry leader in Email verification out of Charlotte, NC.
Another purpose of Exact Data’s updates is to add new records. This time, Self Help Mailing Lists gained thousands of new consumer listings. Self Help Mailing Lists identify consumers who have reported an interest in self help and motivational products. Marketers of self help and motivational books, seminars, and conferences will find these lists useful for reaching out to their target audience.
Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC.
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