August proved to be a tough month for real estate after the market for pending homes fell 1 percent. While the national pending home sales index is still at a high and prices for homes have increased year-to-year, more realtors are finding buyers fearful of higher interest rates causing a delay in contract signage.
To soften the blow, real estate brokers are using resources to improve their marketing and reach American Homeowners on a more direct level. Exact Data utilizes its regular data hygiene procedures to provide a compelling database of Potential Homeowners Mailing Lists to aid real estate brokers in reaching a core audience.
“When mailing lists are vital to the success of a business, as is the case currently with real estate, it is essential for Exact Data to routinely practice data hygiene and increase deliverability,” states CEO Larry Organ.
The Chicago-based data broker regularly verifies its database lists to insure emails won’t bounce back, mailing addresses are current, and phone numbers are valid. The most recent cleanse comes on the heels of August’s pending home sales decline, with Exact Data working to assist real estate brokers to bring the market back to prominence.
Exact Data is a Chicago-based marketing technology company with regional offices across the United States. The company's product is data, but their strength is technology. Exact Data leverages its technical expertise to deliver results - connecting clients with their audience through data-driven direct marketing services.
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