The direct-marketing firm announced a strategic partnership with XVerify, a real-time data verification enterprise, to optimize its email list database. The move comes as Exact Data begins its expansion and mission to improve the quality of its highly customized mailing lists.
“XVerify caught our eye with their advanced built-in fraud protection tools that come with their email verification solution. They are able to identify temporary email accounts, suppress against high risk and fraud-related email addresses, as well as give us a heads up to which email accounts are likely to generate spam complaints,” states Zora Senat, VP of Marketing and Operations.
With company growth on the rise, email verification and deliverability are high priorities for Exact Data. The company is tirelessly optimizing email lists, running routine updates, and practicing regular data hygiene.
“Maintaining and growing our position as an industry leader for quality email lists and marketing services depends on our ability to guarantee that every record we make available to clients has been thoroughly vetted using the best available tools and technology,” states Larry Organ, Exact Data CEO.
Email marketing poses a relatively large number of barriers for companies to break through in order to ensure deliverability. With the help of XVerify, Exact Data looks to break these barriers for its clients, increase secure placement on the screens of prospective consumers, and maximize the success of email campaigns.
Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC.
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