The NFL boasts one of the highest average attendance numbers in professional sports with over 65,000 loyal fans willing to brave extreme weather for the love of the game. The Super Bowl is one of the biggest nights for brands like Doritos, Lincoln, and Bud Light - all begin their football campaigns during playoff season, starting this year on January 3rd 2015.
These football fans are primarily located in the United States, spending major money in the name of their favorite sport. NFL revenue was reported to be near $1.07 billion in 2013 alone. Whether it is subscribing to a magazine, purchasing team-branded gear, grabbing food for the big game, or picking up beverages, these fans have deep pockets which advertisers are spending large amounts of money to access. Major brands can expect to an average of $4 million on just one 30 second commercial during the big Super Bowl game. The draw for advertisers – 50% of the audience tunes in just to watch the ads. For smaller companies, direct marketing offers an opportunity to reach the same consumers cost-effectively.
Exact Data manages postal addresses, telephone numbers and email addresses for 6.5 million football fans. Available at a cost of $115 per thousand records, each channel can be refined by age, location, household size, and occupation demographics. The mailing lists can be used for various advertising purposes including sporting merchandise, publication subscription, retail stores, opportunity seekers, and financial services. All records consist of self-reported data in addition to mail order and survey respondents.
“For direct marketers looking to purchase ads on a performance basis, we’ll upload your email list directly to Facebook and offer yet another opportunity to get in front of your target audience with guaranteed clicks and impressions,” says Larry Organ, CEO of Exact Data.
Exact Data is a Chicago-based multi-channel direct marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C audiences complete with postal addresses, email addresses, and telephone numbers, data append and hygiene services, as well as performance-based social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, email firstname.lastname@example.org or call (877) 440-3282.