Exact Data executes its monthly-scheduled data update to cleanse subscriber mailing lists. During its newest data hygiene procedure, the direct-marketing firm filtered through its subscriber-specific mailing lists to rid records of any inactive contacts.
Each mailing list details information for segmented audiences in the form of email addresses, phone numbers and postal addresses. Businesses typically enlist the mailing lists to deploy marketing campaigns to highly targeted recipients. Exact Data regularly cleans its mailing lists to ensure deliverability by removing any inactive contact information and/or increasing the amount of records in each list.
The company’s subscriber mailing lists entail various types of subscriber categories that can be segmented into more specific genres.
Examples of the kinds of lists included within the subscriber category include:
“Subscriber mailing lists contain some of the most loyal consumers to specific products. Keeping this database as up-to-date as possible gives clients optimized campaigns to reach any loyal audience,” says CEO Larry Organ.
The Chicago company executes its monthly data hygiene practices to maximize deliverability for each mailing list. Exact Data recognizes optimization via deliverability is a key measurement for direct mail campaigns.
To learn more about the company, call (877) 440-3282 or email Exact Data at email@example.com.
Exact Data is a Chicago-based marketing technology company with regional offices across the United States. The company's product is data, but their strength is technology. Exact Data leverages its technical expertise to deliver results - connecting clients with their audience through data-driven direct marketing services.
For more information, email firstname.lastname@example.org or call (877) 440-3282.
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