The travel industry wrapped up 2014 with a 26% increase in sales. Advanced bookings for 2015 are already 44% higher than last year’s and the industry is looking to continue its growth by marketing aggressively. Spending is set to increase significantly and agents are more optimistic about the coming year than ever before. Raised prices for 2015 are forcing travel agents to utilize highly personalized marketing tools and push bundled packages, like all-inclusive perks.
Due to cheaper fuel costs and more expensive ticket prices, airlines are also expecting a large rise in profits this year. For 2015, the airline industry is projecting a 26% increase to bring profits to a staggering $25 billion, up from 2014’s expected profits of $19.9 billion. Top destinations include Mexico, the Dominican Republic, Alaska, and a surprising newcomer, Cuba.
To achieve such ambitious gains, travel agents and airlines are looking to reach potential consumers via social media. “Reaching potential consumers via Facebook offers high conversion rates. We’ve created Facebook ad packages to promote website traffic in efforts to push conversion rates and help industries like travel reach projected profit goals,” says Exact Data CEO Larry Organ.
The goal is to reach consumers on a more personal level and inspire the idea of a relaxing vacation. Companies like Exact Data work with clients to achieve detailed social media goals on Facebook and reach highly targeted audiences – exactly what travel agents are looking to do.
For more information on Exact Data’s social media advertising platform, visit the website at exactdata.com, call (877) 440-3282 or email firstname.lastname@example.org.
Exact Data is a Chicago-based marketing technology company with regional offices across the United States. The company's product is data, but their strength is technology. Exact Data leverages its technical expertise to deliver results - connecting clients with their audience through data-driven direct marketing services.
For more information, email email@example.com or call (877) 440-3282.
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