Exact Data, a marketing data company headquartered in Chicago, IL, offers services which bridge the gap between social media and more traditional forms of marketing such as direct postal mail, email marketing, and telemarketing.
From a data brokers point of view, multi-channel marketing has always been defined as a match between a postal mailing and telemarketing follow up - or a display ad in a magazine saying “watch for our offer in the mail”, followed by a postal mailing to that magazine’s subscriber list. For the most part, it’s still sold that way, and it’s still effective, but subscriber files are shrinking, and orders are fewer, and smaller.
Small business owners are having a difficult time figuring out how to advertise effectively online. Some have completely abandoned offline thinking email is an effective replacement. Except perhaps for client retention, it’s not.
Forbes recently released an article, How Social Media Can Elevate Your Marketing Automation, discussing how big data attained through social media can supplement and optimize automation efforts including email marketing.
The most effective way of acquiring, retaining, even reactivating clients is by including social media as a “third channel” in traditional multichannel marketing campaigns. Facebook, for example allows marketers to target individuals by name, with banner ads. Imagine targeting a “we want you back” banner to a company’s legacy file, followed by a postal or email to that same individual. Or an acquisition campaign, targeted to a specific subscriber list by postal, supported by a banner to that same person, on Facebook.
Exact Data uses big data to build more custom target audiences than social media can offer alone. For more information, email email@example.com or call (877) 440-3282.
Exact Data is a Chicago-based multi-channel direct marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C audiences complete with postal addresses, email addresses, and telephone numbers, data append and hygiene services, as well as performance-based social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, email firstname.lastname@example.org or call (877) 440-3282.