One of the most effective online marketing strategies is pay-per-click ads or PPC, and it’s as simple as it sounds. Place your ad on a search engine using the carefully selected keywords. When someone clicks on it, you are charged, and they are taken to your targeted website page or online store.
Exact Data partners with Yahoo! to bring our customers PPC ads. Why? Because Yahoo! is less competitive, cheaper and friendlier than their big brother, Google. What this means to our customers is, in addition to monetary savings, better ad positions and better control on demographic targeting. While using PPC ads is one of the most cost-effective tools to add to your marketing campaign, it must be setup correctly. This requires the right keywords and a highly persuasive ad that includes a call to action. Regular tracking is then conducted to ensure success.
Contact us for help managing your PPC campaign.
Exact Data is a Chicago-based multi-channel direct marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C audiences complete with postal addresses, email addresses, and telephone numbers, data append and hygiene services, as well as performance-based social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, email email@example.com or call (877) 440-3282.