Advertising on social media, especially when you target specific audiences, is a potent resource you need to tap into if you haven't already. If you're thinking social media advertising - especially Facebook - just isn't for you, consider the following benefits.
Increase brand exposure
Facebook reports that as of December 2016, it averaged 1.23 billion active users every day. There is enormous potential there to tap into a variety of groups of users to alert them to your brand. When you're able to target your advertising at a specific group it becomes far more powerful.
Create loyal customers
It might surprise you how quickly and easily you can create devoted customers through Facebook. People just want to be heard, and through interaction with your customers on Facebook, you can create compelling relationships - whether you're helping them with a specific problem, steering them in a particular direction, or simply enjoying a picture of their cat, your customers will love you for it.
When you answer someone's question about a problem, you automatically become their go-to person. They see you not only as an expert, but an expert who's willing to help. When they want to take it a step further and buy a product or service, you instantly come to mind.
When you seek out a targeted audience for your product or service, you talk to consumers who are the most likely to need you. This is where you can get the most bang for your advertising buck. Consider this - advertising your thick and juicy grilling steaks to consumers who are strict vegans won't get you very far, will it?
How often have you wondered about an ad that appeared in your Facebook news feed that had absolutely nothing to do with you? There's a good chance the company failed to utilize highly-targeted data to seek leads. It's a shame really, considering the data to do this is right there. Let us help you target your best leads on Facebook.
Exact Data is a Chicago-based multi-channel direct marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C audiences complete with postal addresses, email addresses, and telephone numbers, data append and hygiene services, as well as performance-based social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, email email@example.com or call (877) 440-3282.