Resources

7 PPC Tips for Beginners

Pay-per-click (PPC) advertising is a digital marketing strategy that business owners can’t afford to ignore. Not if you want your business to grow and remain competitive. Looking to break into PPC? Here are 7 must-know tips…

PPC

5 Strategies to Increase Your Facebook Engagement

If you’ve been struggling with Facebook lately for your brand page, don’t think you...

6 Ways to Spice Up Your Direct Mail Marketing

With the continued growth of online media, it might seem the appeal of direct mail marke...

Use These 4 Email Trends to Up Your Marketing Game

Email marketing is the cornerstone of most marketing strategies. It’s easy-to-use, inexpensive, and can reach your target audience exactly when you need it to. It’s also great for your business’s bottom line, as consumers who make a purchase through email spend 138% more than people who don’t receive emails. Plus, the ROI for email marketin...

11 Tips for Writing Fantastic Email Content

Your email marketing campaign is a critical part of your relationship with your customer...

Unveiling the Top 7 Benefits of Direct Mail Marketing

Your company's success hinges on your ability to effectively reach your target audience ...

The Basics of A/B Testing for Email Marketing

You've put a great deal of time and effort into your email campaigns, but are they really as effective as you'd hoped? More importantly, do you know which type of email is most likely to attract the interest of your customers and lead to conversions? If you aren't conducting regular A/B testing on your email campaigns, you're missing out on an oppo...

The Benefits of Using Video in Email Marketing

Videos are more popular than ever, whether on YouTube, Facebook, or other social media s...

Ultimate Guide to Buying an Email List

Do you want to learn how to use an email marketing list to increase your sales? Email co...

Email Marketing Best Practices

Email Marketing Best Practices Marketing to a wide audience in a cost-efficient manner proves to be a difficult task for many businesses today. Email marketing is an effective method used by many brands to promote and grow sales revenue. Building strong relationships with customers through email is essential in today’s competitive digital ma...

Realizing the Benefits of PPC Advertising

Digital marketing can be a tough terrain to navigate, if you don't embark on your journe...

PPC

Benefits of a Multi-Touch Marketing Campaign

Marketing strategies vary from company to company but the objective is always the same: ...

Email Personalization Techniques To Enhance Your Marketing Efforts

In a world where over 200 billion email messages are sent each day, making sure your email stands out in a person’s email box has become paramount. One of the best ways of making sure that your emails are opened and receive the attention they deserve is personalization. Here are some of the best email personalization techniques you can use t...

The Benefits of Social Media Advertising Through Facebook

Advertising on social media, especially when you target specific audiences, is a potent ...

The Benefits of PPC Advertising for your Business

One of the most effective online marketing strategies is pay-per-click ads or PPC, and i...

PPC

Five Email Marketing Tips You Can't Ignore

Your business depends on your ability to build and maintain quality relationships. Email marketing makes building those relationships easier than ever before. Used correctly, email marketing can cultivate a deep, rich, sea of customers who will keep coming back for more. Done incorrectly, email marketing can mean a bad reputation, lost customers,...

Direct Mail Marketing Tips for a Successful Campaign

A successful direct marketing campaign is both personalized and well-executed. A targete...

Why Your Business Should Run a Multi-Touch Marketing Campaign

Multi-touch campaigns reach out to your target audience using a variety of formats. With...

5 Techniques to Increase Email Personalization

In today's tech-savvy world, email is an important way to connect with customers. It can be hard to get them engaged or to even open emails. However, personalization is a great technique to draw customers in and get them talking. Here are a few ways to put personalization into your emails: Putting any information you know about the customer in...

How Marketing Emails Influence Consumer Behavior Today

We currently live in a modern world of technology that evolves rapidly and consistently....

Developing a Marketing Strategy That Works

There is more to an effective and results-producing marketing strategy than just great p...

Best E-mail Design Practices to Help Win Customers

You only get one chance to make a good first impression on potential customers, and, for many businesses, that one chance is the humble e-mail. Your initial e-mail contact with a potential customer or an existing customer can set the tone for your business relationship. It can be the difference between winning a customer - and losing them to the c...

3 Essential Copywriting Tips for High-Engagement Email Marketing Campaigns

Looking to boost the engagement of your email marketing campaigns? It's all about the co...

Learn This Year’s Email Marketing Trends

No longer is email looked upon as a form of marketing from a past era. In fact, email ma...

Understanding How Email Segmentation Can Help You Succeed

Email marketing is an effective and highly trackable way to generate leads and revenue, so it's no surprise that businesses are including email in their overall digital strategy. Understanding The PowerThe old saying goes, "With great power comes great responsibility." This is definitely the case with email marketing campaigns. It is important tha...

Email Marketing- The Best Marketing Strategy Today and in the Future

Email marketing is one of the simplest and fastest means to advertise to masses. It requ...

How A/B Testing Can Improve Your Email Campaigns

A/B testing (also known as split testing) is a great way to see which email campaign per...

The Resurgence of Direct Mail

The way companies advertise their products and services has seen dramatic changes over the last decade. So much so that even classic methods, like direct mail, which was once thought of a prosaic and unimaginative has been given a new life.Not too long ago direct mail was thought of as nothing more than a nuisance that clogs up people's mailboxes. ...

Optimization of Email on Mobile Devices

We are truly living in the age of technology. With the inventions of smart phones and ta...

Why Facebook Ads Still Work for Small Businesses

While Facebook has undergone numerous changes since its founding in 2004, it remains a u...