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Resources

The Benefits of Using Video in Email Marketing

Videos are more popular than ever, whether on YouTube, Facebook, or other social media sites. What not everyone realizes is that videos are also extremely effective for email marketing. It's now possible to embed videos right in your emails, a tactic that can increase engagement and make your emails more noticeable. Let's look at how and why y...

Benefits of a Multi-Touch Marketing Campaign

Marketing strategies vary from company to company but the objective is always the same: ...

Why Your Business Should Run a Multi-Touch Marketing Campaign

Multi-touch campaigns reach out to your target audience using a variety of formats. With...

Developing a Marketing Strategy That Works

There is more to an effective and results-producing marketing strategy than just great products and services combined with a great message. Those are important and valid factors, but they are meaningless without all the components used in Developing a Marketing Strategy. There are many other factors that dictate the success of an email or direct ma...