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6 Ways to Spice Up Your Direct Mail Marketing

With the continued growth of online media, it might seem the appeal of direct mail marketing has waned. Sophisticated marketers know, however, that a physical sales letter in a mailbox still has power to convince prospects to buy. Here are six ways to boost your next direct mail marketing campaign. Target your mailings: Carefully plan yo...

Unveiling the Top 7 Benefits of Direct Mail Marketing

Your company's success hinges on your ability to effectively reach your target audience ...

Direct Mail Marketing Tips for a Successful Campaign

A successful direct marketing campaign is both personalized and well-executed. A targete...

The Resurgence of Direct Mail

The way companies advertise their products and services has seen dramatic changes over the last decade. So much so that even classic methods, like direct mail, which was once thought of a prosaic and unimaginative has been given a new life.Not too long ago direct mail was thought of as nothing more than a nuisance that clogs up people's mailboxes. ...