Digital marketing can be a tough terrain to navigate, if you don't embark on your journey with the right team. SEO (Search Engine Optimization) and PPC (Pay Per Click) are two terms you've probably heard a lot about when researching ways to grow your business online. What are PPC advertisements, and how can you use the search engines to drive revenue into your company?
The most common pay per click ads are ads that you can build to target audiences who search for specific terms within search engines. These types of PPC advertisements can be extremely powerful, when you approach the process from the right perspective.
A key benefit of pay per click is the structure of the payment terms on the customer side. You select keywords that will be extremely relevant to the page you are promoting within the search engines, and choose a bidding price for clicks on that keyword. This means that you only pay when someone visits your site from your PPC ad, and you choose how much that visitor is worth.
Search engines like Yahoo, for example, offer you very specific data about your target market, so you can use demographics to choose who sees your ads. You can choose to display your ads within specific locations, age groups, and more. The best way to begin realizing the benefits of PPC advertising is to build your first campaign.
We'd be happy to work with you to get started with building your first pay per click campaign, and hope to speak with you soon!
Exact Data is a Chicago-based marketing technology company with regional offices across the United States. The company's product is data, but their strength is technology. Exact Data leverages its technical expertise to deliver results - connecting clients with their audience through data-driven direct marketing services.
For more information, email email@example.com or call (877) 440-3282.
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