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27 September 2020

The Most Effective Types of Direct Marketing and When to Use Them

Direct marketing is an effective way for businesses to reach out and connect with their customers to promote their products and services. It's important to establish a compelling call to action (CTA) and give the consumer a reason to purchase. Not all types of direct marketing are created equal, so we made this simple guide to share the most effective types to help you get the most out of your upcoming marketing campaigns. 

 

Content Marketing

It's important to provide your targeted customers with value, and content marketing does just that. It's focused on addressing a pain point or problem of your target audience and sharing valuable information on how they can solve their current problem or issue. You're not so concerned about promoting your brand or products, although it doesn't hurt to mention them or add a link to your website on occasion when it makes sense. 

 

The end goal is to subtly show that your products or services are a good solution to your customers' problems. The goal is to educate and provide value before asking for anything in return. 

 

Social Media Marketing

This is an affordable yet effective way to boost your brand's awareness and build a relationship with your customers. Use social media to share recent blog posts, promotions, events, customer photos, and tips and tricks to effectively use your product or service. Followers love a behind the scenes look at your business to see that it's run by real people, who are passionate about what they do.

 

Email Marketing

Did you know that for every $1 you spend on email marketing, you can expect an average return of $42? With these kinds of stats, it's proof that email marketing is, in fact, still very much alive and thriving. So, if you don't have an email marketing strategy in place, it's time to get started. It's a simple way to stay connected with your customers and send them real-time updates on new products, promotions, and new blog posts you'd like to share. The best part is they'll get your communications even on the go. 

 

Direct Mail

On average, for every 36 emails a person receives, they'll receive one piece of direct mail. This is a great way to stand out from the crowd of marketers to reach your customers directly through physical mailers like flyers, provide them with a specific call to action and an executive promotion. 

 

SEO 

It may come as a surprise that search engine optimization (SEO) is considered a type of direct marketing. It's essential to use specific keywords and content to organically grow traffic to your website and boost your rankings in the search results. It's also a great way to find new customers who are searching for a product or service like yours. 

 

Telemarketing

Provide your customers with an interactive and personal sales experience reaching out to them directly by telephone. With a targeted telemarketing list, you can even reach out on their cell phone and answer all of their questions in less time than going back and forth via email. It is important to utilize your sales representatives to build rapport and showcase what your company has to offer.

 

By using direct marketing, you're cutting out the middleman and reaching out directly to your customers to promote your products and services. It's an affordable way to communicate and bring in new business in the process. 

 

If you're looking for new ways to bring in new business using direct marketing, Exact Data has you covered. We make it easy to acquire new customers with our highly targeted email, phone, and mailing lists while saving money in the process. So, you can be on your way to creating an effective direct marketing campaign in no time.