Coding Accuracy Support System (CASS) Certification is the verification of a list of addresses that has been matched against the USPS Address Matching System. CASS improves the accuracy of matching to multiple delivery point codes, including:
All mailing lists are required to undergo address verification every six months to ensure they meet the standards of the United States Postal Service.
CASS Certification improves delivery rates and determines qualification for bulk postal mail discounts. CASS Certification only applies to the ZIP code portion of the postal address.
To learn more about CASS Certification and Exact Data, please call us at 877-440-3282 or send an email to email@example.com.
Results are based on more than deliverability. In order to achieve the maximum return on investment, we recommend using high quality email creatives with professional content geared toward your target audience. Beyond that, we can only guarantee a 100% delivery rate - the rest is up to you and the strength of your message.
A white-listed IP is another name for a trusted sender. Emails coming from these IPs are considered spam-free and are not sent to your junk folder.
For optimal results, use both HTML and text versions, although if you do not have a text version we will still deploy your email. Text versions are desireable to ensure individuals without the capability to view HTML emails can still read your message.
All of the emails in our database are CAN-SPAM compliant, but that is only half the battle. We urge our clients to read the FTC’s guidelines on CAN-SPAM compliance when writing their email creative to avoid potential pitfalls.
Yes. However, we can only guarantee 100% deliverability if we deploy the campaign for you.
Remember that people see hundreds of emails a day, and yours needs to be unique and stand out. In general, use bright yet professional designs. Use eye-catching (but not misleading) subject lines, and most importantly, include a strong call to action. What do you want your audience to do after opening? What are the goals of your campaign?
After we deploy your email campaign, you’ll receive a detailed analytics report stating how many emails were deployed, how many were delivered, the amount of opens, the total clicks within those opens, as well as the click through rates with 48-72 hours.
Exact Data sources consumer data from a national database with approximately 210 million names, postal addresses, and telephone numbers, with approximately 700 selects, originating from over 2,000 different sources. Exact Data overlays its permission compliant, opt-in email address database from over 100 sources on that national database, to make what we believe is the best, most accurate and up to date multi-channel consumer database on the market. Exact Data’s business data is sourced from national databases totaling approximately 100 million business names, email and postal addresses, and telephone numbers, originating from hundreds of different sources. Selects include but are not limited to SIC code, job title, and employee size.
We guarantee a 100% delivery rate for email (when deployed by Exact Data). Since marketing campaigns in general rely on many different factors (quality of products, advertisement, etc.), we can only guarantee your messages will be received.
TRIVIA: The "ZIP" in "ZIP Code" is an acronym for "Zone Improvement Plan."