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01 February 2021

4 Reasons We Love Digital Marketing

With Valentine’s Day fast approaching, we wanted to create our own rendition of the things we love. Digital marketing is close to our hearts and part of our day-to-day ventures, so what better way to celebrate true love than to highlight the reasons why we’re in a committed relationship with digital marketing? 

Research shows that inbound marketing costs 62% less per lead than traditional outbound marketing. This goes to show that utilizing aspects of digital marketing will not only help you reach your ideal clients but help you save money in the process. We’ve rounded up the top four reasons why we love digital marketing and hope, once you’ve read it, that you’ll feel the same way!  


1. Effectively Tell Your Brand’s Story

Digital marketing allows you to create a compelling story about your business. You’re able to share directly with your customers why you started your brand and the idea behind your products and services. You’re also able to get more creative with your branding and become more innovative with the tactics that you use. With the help of the internet and endless online platforms, you’re able to quickly create new ads, quizzes, social media posts, emails, etc. that will help captivate your audience and create lifelong customers. 


2. How about Focus on Engagement? 

With the rise of the internet, email marketing, social media, and online advertising, customers now have the ability to interact directly with your brand online. In the past, it was the norm to create an advertising campaign, release it, and hope that your ideal customers would be motivated to take action and buy your product or service.

Nowadays, things look much different. It’s easier to connect with your audience and in turn, allow them to connect with you. You’re now able to interact with your customers on a daily basis and learn directly from them what they’re looking for and how your brand can make a positive impact on their lives. 


3. Reach New Customers

Digital marketing makes it easier than ever to reach a new audience who share key characteristics with your current customers. You can create brand awareness for your brand with the simple click of a button and show potential customers everything you have to offer in just a few seconds. Some key ways to make a splash and reach out to potential customers include: 


  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • PPC or CPC Advertising
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • SMS Marketing
  • Retargeting 


4. Improve Tracking

50 years ago, it was nearly impossible to track an accurate ROI on a specific marketing campaign. Lucky for us, we now have an endless supply of analytical tools that can quickly analyze any campaign, making it easier to make well-informed decisions about your business. Marketers are now able to make quicker decisions that can have a lasting impact on a business. 

Traditional marketing definitely has its place, however, when combined with digital marketing, your business has a much better chance of standing out from the competition and being seen. Take some time to analyze where your business stands with each of these key elements of digital marketing—and most of all—don’t be afraid to make some changes! There are often sacrifices on the journey to finding true love.

If you’re on the search for new customers, give Exact Data a call today at 877.750.6636 to talk through our incredible new products that can help you best utilize your new leads to launch a successful digital marketing campaign.