Exact Data has over 4,000 Propensity Lists, from Abercombie & Fitch Apparel Buyers Mailing List and Aetna Life Insurance Buyers Mailing List to Walmart Video Games Buyers Mailing List and Zappos.com Footwear. Buyers Mailing List Propensities are based on compiled consumer histories, as well as consumer-provided survey responses. They indicate the strength of consumer loyalty to particular brands and products, and are good indicators of future consumer behavior and response to direct marketing channels. Because propensity information gives deep insight into consumer preferences, these lists are extremely valuable to marketers who want to drive their AdROI higher.
TRIVIA: The "ZIP" in "ZIP Code" is an acronym for "Zone Improvement Plan."