In today's tech-savvy world, email is an important way to connect with customers. It can be hard to get them engaged or to even open emails. However, personalization is a great technique to draw customers in and get them talking. Here are a few ways to put personalization into your emails:
- Putting any information you know about the customer into the email is a great way to personalize it and show them it isn't a generic email. Putting their name in the subject line, for instance, has shown to get that email opened over 25% more often. Some places saw emails being opened over 40% more.
- For some people, getting emails from big companies is a little intimidating. Hubspot did a test and found that sending an email from a certain person, such as someone on their marketing team, got almost 300 more clicks.
- Customers much prefer getting emails that relate to them. 74% report getting frustrated when emails have nothing to do with their interests. Additionally, relevant emails earned 18 times more revenue than generic ones. A good way to get around this is by segmenting customers into groups by their needs or wants. The different groups will receive different emails tailored to them.
- Hubspot also found that call-to-action emails received a 42% increase in views. Urging customers to do something is an easy way to make them feel involved.
- Another way to personalize emails is to be aware of customer locations. The time the email is sent can affect the open rate, and location affects time. By studying customers' open rates and sending emails at the most popular times, customers opened the emails 11% more.
These are just five techniques to get your customers interested and engaged in your business. There are more ways to make your emails more personal, and you can mix and match them to suit you and your customers' needs.
