Every business has a goal to increase revenue, expand brand recognition, and increase their product offering lineup. One way to do that is by utilizing an email list to reach out directly to customers, commonly known as retention marketing. However, many businesses find their efforts to focus on a retention strategy to be ineffective and have less than optimal results. Instead, many have discovered the power of an email acquisition strategy, and it’s forever changed the way they do business.
Acquisition Email vs. Retention Email
Before we can touch on why acquisition email is so great, we first need to address the key differences between acquisition and retention email. Acquisition emails allow you to reach a new targeted email base, using a selection of ideal demographics, firmographics and specific behaviors. These prospects may not have heard of you, but based on their preferences and interests are much more likely to be interested in your products or services. Whereas with retention email, you’re focused on keeping up with your existing database of customers and leads to generate repeat business. Although this is a great way to keep in touch with your customers, it makes it very difficult to reach a new target audience.
The ultimate goal of email marketing is to reach out to a responsive audience of your most valuable prospects while spending minimal marketing dollars. An email acquisition strategy allows you to do this effortlessly.
Use a Highly Targeted Audience
Prospect marketing opens the door for an exciting start of a conversation and brings new significance to an audience that may be interested in making a purchase or taking action. With an acquisition email strategy, you’re able to find this targeted audience and reach out to them directly. Whether you’re looking for local prospects or people who prefer to do their shopping online, you’ll be able to find people with similar interests to your current customers and who match up well with your target audience.
Reach More Prospects Simultaneously
Prospect marketing allows you to connect with a large audience at once. You’ll be able to secure a list of people who may be interested in your product and can effectively reach out to them in one email communication with optimal delivery. This will save you time and resources while making it easier to reach a broader audience with less marketing dollars.
Prospect email is still the simplest marketing method to generate traction, reach new audiences, and build visibility and awareness. The great thing about email is that the results are trackable, allowing you to make informed decisions about your future target audiences and campaigns as well. By implementing an email acquisition strategy, you’re able to reach out to a larger audience of highly targeted prospects who are ready to learn more about your products and services. It’s time to take action!
Are you on the search for targeted leads to reach your ideal audience? Exact Data uses cutting edge technology to ensure that your leads are pulled from the most accurate, up-to-date database on the market. With more than 242 million email records available to our customers, we make it easy to send a large volume of emails with optimal delivery. Contact Exact Data today and learn how you can acquire new customers cost-effectively with highly targeted email, postal, and phone lists.