At the beginning of the year, you might have had big plans for your business for 2020. However, COVID-19 quickly stopped the world in its tracks and you may have found your business in survival mode and making adjustments to your marketing plan for the rest of the year just to stay afloat. As the holiday season quickly approaches, there are a few things that you can do to prepare to make Q4 a success and see a comeback from the first half of the year.
Prepare for a Record Number of Online Shoppers
It goes without saying that if you don't currently have an e-commerce shop set up yet, now is the time to create an online store where your customers can shop from the comfort of their home. Many shoppers are still cautious about the pandemic and are buying most of their holiday gifts online instead of heading out and about, so you'll be grateful to have an online space where your customers can easily purchase your products without venturing outside.
Plan for a Shift In Trending Products
It will come as no surprise that the holiday gift wishlist for children and adults alike will look much different this year. With a significant decline in consumers spending money on group gatherings and travel, expect to see an uptick in the purchase of gifts for immediate family members. WIth social distancing and offsite learning becoming the norm for many families, their regimens, rituals, and routines have drastically changed. It's expected that there will be a rise in the purchase of gifts that align with these new lifestyle changes, including home entertainment, remote-learning tools, and other gifts that fit well within a stay-at-home routine.
Utilize an Email Marketing Campaign
In a time when many people are routinely staying home, email marketing has become a much more powerful tool to connect with your customers, even when they're not visiting your store in person. It's common for consumers to check their email before shopping online or in-person. This means that your email will be the first thing they see before online shopping carts start getting filled, or they head out to the store to check off their holiday gift list. Be sure to include special promotions, sales, and updates on your most popular products and services. It's also an affordable way to reach out to your customers so your business can also save money during the holiday season.
Use Direct Mail In Your Favor
Social distancing has become the norm, with many people only going out for essential supplies. This means that reaching out to them in their home is the best way to continue to build brand awareness. It's the perfect opportunity to send them a personalized piece of mail with a special promo. Email inboxes are cluttered with hundreds of generic emails sent out every single day. However, receiving direct mail is a unique way to personally reach out to your customers and share your latest products and promotions via a catalog, postcard, or flyer.
At Exact Data, we have curated a 2020 Holiday Marketing Strategy Guide that will serve as your secret weapon in helping your company navigate the uncharted waters of the upcoming holiday shopping season. This is our expertise, and we're sharing everything you need to know so that you're prepared for the unexpected. We'll be able to use our experience to predict new trends and stats to help you easily reach your customers and level the playing field. Get your free guide here. We look forward to helping your business prepare for the 2020 holiday season.