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22 March 2017

The Benefits of Social Media Advertising Through Facebook

Facebook Advertising

Advertising on social media, especially when you target specific audiences, is a potent resource you need to tap into if you haven't already. If you're thinking social media advertising - especially Facebook - just isn't for you, consider the following benefits.

Increase brand exposure

Facebook reports that as of December 2016, it averaged 1.23 billion active users every day. There is enormous potential there to tap into a variety of groups of users to alert them to your brand. When you're able to target your advertising at a specific group it becomes far more powerful.

Create loyal customers

It might surprise you how quickly and easily you can create devoted customers through Facebook. People just want to be heard, and through interaction with your customers on Facebook, you can create compelling relationships - whether you're helping them with a specific problem, steering them in a particular direction, or simply enjoying a picture of their cat, your customers will love you for it.

Generate leads

When you answer someone's question about a problem, you automatically become their go-to person. They see you not only as an expert, but an expert who's willing to help. When they want to take it a step further and buy a product or service, you instantly come to mind.

Advertise on Facebook

When you seek out a targeted audience for your product or service, you talk to consumers who are the most likely to need you. This is where you can get the most bang for your advertising buck. Consider this - advertising your thick and juicy grilling steaks to consumers who are strict vegans won't get you very far, will it?

How often have you wondered about an ad that appeared in your Facebook news feed that had absolutely nothing to do with you? There's a good chance the company failed to utilize highly-targeted data to seek leads. It's a shame really, considering the data to do this is right there. Let us help you target your best leads on Facebook.