The way companies advertise their products and services has seen dramatic changes over the last decade. So much so that even classic methods, like direct mail, which was once thought of a prosaic and unimaginative have been given a new life.
Not too long ago direct mail was thought of as nothing more than a nuisance that clogs up people's mailboxes. Of course, monthly bills will always agitate people, but it turns out our increasingly digitalized world has turned direct mail into something that is effective and actually welcomed by a significant portion of American households.
Consider these changes that have occurred in 2016:
People actually enjoy receiving mail
A recent Gallop poll revealed that four in ten Americans look forward to checking their mail. People, especially millennials, are so used to digital communication that getting something in your hands has become a novel way to stand out and leave an impression.
Direct Mail promotes sales
A UK research firm revealed that in the past year 23% of people who received direct mail actually went and bought or ordered something because of it. Sometimes we are so tuned out through our workday that we don't get a chance to really consider sales and new products unless we are really in need of it. This is why receiving something in the mail at the end of the day when you are more relaxed can expose you to something you didn't realize you want.
Shoppers actually prefer it
When it comes to making purchasing decisions, over 90% of young shoppers report that they prefer it for making their purchasing decisions. The internet is overly crowded with ads for everything and it could be disorienting. Direct mail isolates a message and does so in an intimate way that is not as intrusive as web ads.
Direct mail is a great way to reach customers and it does so in a way that has strong evidence of working. For optimal results in your next direct mail campaign be sure to contact Exact Data to see optimal results.
