Data Enrichment Services
The Value of Regular Data Hygiene
Take a proactive approach to data hygiene and transform pieces of information (like an email or phone number) into a complete customer profile. Use data enrichment to optimize your sales data, reach new customers and complete competitive analysis. We use data enrichment to refresh an organization's database by adding missing or incomplete data, merging duplicate records and removing outdated information. Exact Data’s email and postal addresses are routinely run through a rigorous data hygiene process to make certain all selects, new movers, new addresses, invalid email addresses and deaths are unerring and up-to-date. Proper data enrichment will expand your reach, increase your deliverability, boost your ROI and save your business money by not wasting valuable resources, allowing you to make better business decisions.
National Change of Address (NCOA)
The National Change of Address is a secure dataset of approximately 160 million permanent change-of-address records that have been filed with the United States Postal Service (USPS). Businesses use the NCOA list to increase their deliverability rates by updating the mailing addresses within their database. Every week, the NCOA masterfile list is updated, and sent directly to Exact Data from the USPS.
We make the process simple and straightforward for our customers. We cross-check contacts on your list with addresses of individuals, families, and businesses who have recently filed for a change-of-address with the postal service. We append your data to reflect the new addresses.
Email Change of Address (ECOA)
Are you tired of a high bounce rate and undeliverable emails? It’s time to update your email list and remove all outdated and inaccurate email addresses within your database. As your email list hygiene experts and trusted ECOA provider, we help you update your list by:
- Identifying and correcting typos and errors found within your list
- Matching your list against up-to-date email-change databases
- Scrubbing your list and removing outdated contact information
Our database goes through a rigorous update and scrub process regularly to provide you with the most accurate data possible for optimal results. We’ll work with you to increase your return on investment (ROI) with our streamlined email list cleaning services.
Customer Clean Up
Refresh and optimize your database by updating the contact information you’ve collected from your customers. A few ways to do this include modifying, replacing, deleting, or correcting the information when needed.
Out of Business
Identify and remove companies from your database that have gone out of business.
As part of our data enrichment services, we can identify and remove deceased contacts from your list. This will demonstrate professionality and offer consideration to families going through a difficult time.