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26 October 2020

Behind the Scenes of Exact Data

For nearly 20 years, Exact Data has proudly been a leader in the multi-channel direct marketing industry, regarded as a prominent source of consumer behavioral data, specializing in postal, email, and phone list solutions. We focus on helping our clients drive and increase revenue through our multi-channel direct marketing solutions. Our customization capabilities and user-friendly technology make it easy to narrow down a specific audience by mixing and matching filters to build the ideal target market for your upcoming advertising campaign.

Our Unique Suite of Solutions & Services

Our lineup of marketing tools and experienced client relations team provides exceptional service and the best data-buying experience in the market:

  • Postal, Email, Phone Marketing Lists
  • Data Enhancements/Data Appends
  • Phone, Social, Reverse Data Appends
  • Email Marketing for B2C and B2B
  • Additional Tools
    • Custom Look-Alike Reports
    • NCOA (National Change of Address)
    • Customer Clean Up
    • Email Change of Address (ECOA)
    • Add New Addresses
    • Identify and Remove Companies Out of Business
    • Deceased Screening

 

 

Extensive Consumer Data, Selects & Filters

Our comprehensive database of over 38 million CAN-SPAM compliant consumer email addresses, postal addresses, and telephone numbers makes Exact Data your trusted source for top-quality consumer lists. 

With approximately 700 selects and data originating from over 2,000 different sources, we have the data you need. All our consumer lists are 100% customizable. Mix and match selects to build the perfect list for your direct marketing campaign. From new homeowners to brides-to-be, you can find it in our database. The range of selects includes:

  • Interest Category
  • Homeowner/Renter
  • Ethnicity
  • Gender
  • Income
  • Marital Status
  • Age
  • Dwelling Type
  • Geographic Location
  • Pets

Valuable Business Data

Our comprehensive list of 22 million business email, telephone, and postal contacts allows you to create an optimal business email list. Exact Data compiles its database using surveys, magazine subscriptions, purchase histories, government records, licensing boards, municipal directories, memberships, attendee registries, website registrations, DBAs, incorporations, and more.

 

 

Our Impressive Data Hygiene Process 

Together with our partners, we have licensed over 2,000 sources to build and enhance our consumer and business. Our sources include surveys, magazine subscriptions, purchase histories, government records, licensing boards, municipal directories, memberships, attendee registries, website registrations, DBAs, incorporations, and more. 

Email and postal addresses are routinely run through a rigorous data hygiene process to make certain all selects, new movers, new addresses, invalid email addresses, and deaths are unerring and up-to-date. Proper data hygiene will expand your reach, increase your deliverability, boost your ROI, and save your business money.

Exact Data’s Verification Process 

Each unique file is verified in three distinct ways:

  • All postal records are CASS and NCOA certified regularly, providing an approximate 95% deliverability rate.
  • Email records are deployed by Exact Data daily, which allows us to efficiently verify individual contact records and remove invalid addresses from our file. All email addresses are direct contacts, not generic informational or sales addresses (i.e. website@exactdata.com ).
  • Our highest quality telephone records are called quarterly for connectivity and contact accuracy.

When you’re ready to build a customized list and grow your business in the process, click here to reach out to our team of data experts to help you find and obtain new customers.